**In\-House SEO Specialist** **ONLY ENGLISH RESUMES WILL BE CONSIDERED.** **Location:** Remote **Department:** Marketing / Growth **Reports To:** Head of Marketing / CMO As our **In\-House SEO Specialist**, you’ll drive **organic growth and discovery** across our website, blog, and campaigns — ensuring Sterling Forever is seen by the right audience at the right time. You’ll work at the intersection of **fashion, content, and data**, optimizing copy, product pages, landing pages, and campaigns while collaborating closely with creative, marketing, and ecommerce teams. If you love **making a brand more discoverable while maintaining its style and personality**, this is your role. **What You’ll Do** **SEO \& Content Strategy** * Own Sterling Forever’s SEO strategy to grow **organic traffic, brand awareness, and ecommerce revenue**. * Conduct keyword research and competitor audits to uncover creative opportunities for product pages, gift guides, blogs, and landing pages. * Optimize copy and content while keeping the **brand’s voice stylish, approachable, and aspirational**. * Collaborate with creative and copy teams to ensure SEO efforts amplify the **fashion\-forward storytelling** behind each collection. **Technical SEO** * Monitor website health and performance using **Google Search Console, Ahrefs, SEMrush**, and other tools. * Identify and fix technical SEO issues: crawl errors, site speed, redirects, indexing, and structured data. * Partner with developers on **site architecture, internal linking, and product schema** to ensure search performance supports both growth and UX. **Creative Collaboration** * Work closely with marketing, creative, and ecommerce teams to ensure SEO is baked into **product launches, campaigns, and seasonal collections**. * Provide insights on trends and audience search behavior to influence content planning, blog topics, and collection storytelling. **Analytics \& Reporting** * Track KPIs: organic traffic, keyword rankings, conversion rate, and search\-driven revenue. * Conduct A/B tests and analyze results to refine content strategy and SEO tactics. * Provide actionable insights to marketing leadership to align SEO with broader brand growth goals. **What You’ll Bring** * 5\+ years SEO experience, ideally in **fashion, beauty, jewelry, or lifestyle DTC brands**. * Strong understanding of **on\-page, technical, and off\-page SEO** best practices. * Experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar. * Data\-driven mindset with a **creative lens** to maintain brand tone in SEO efforts. * Excellent communicator who can collaborate across creative, marketing, and ecommerce teams. * Passion for **fashion, trends, and making a brand discoverable** online. **Bonus Points** * Experience with **Shopify or Shopify Plus**. * Familiarity with structured data, site migrations, and technical SEO audits. * Some HTML/CSS knowledge to implement on\-page optimizations. * Experience building creative, fashion\-forward content strategies that drive organic traffic. **Success Looks Like** * Sterling Forever is consistently **discoverable by trend\-conscious shoppers** in search. * Product pages, blogs, and landing pages rank for relevant, high\-intent keywords while reflecting the **brand’s voice and style**. * Technical SEO is seamless, keeping the site fast, healthy, and user\-friendly. * Measurable growth in **organic traffic, conversions, and repeat customer engagement**. Job Type: Full\-time