Summary: Optimize and execute social campaigns, analyze performance data, and mentor junior specialists in paid social advertising. Highlights: 1. Execute and optimize social campaigns across various platforms 2. Monitor campaign performance, analyze data, and identify areas for optimization 3. Mentor junior and middle specialists in paid social advertising * Execute and optimize social campaigns across various platforms, such as Meta, LinkedIn, TikTok, and more with a focus on achieving media or performance KPIs. * Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives. * Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results. * Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization. * Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies. * Build and update dashboards to provide real\-time visibility into campaign performance and key metrics. * Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising. * Collaborate closely with the English\-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns. * Minimum of 4 years of experience in executing and optimizing social campaigns toward media or performance KPIs. * Proficiency in managing social media advertising platforms, such as Facebook Ads Manager, TikTok, LinkedIn Campaign Manager, etc. * Experience with advanced dashboarding / reporting tools would be a huge advantage (Clicdata, Microsoft Power BI, Google Data Studio, etc) * Fluent English B2\+ * Leadership Experience