Accenture is a leading global professional services company offering a broad range of solutions in strategy and consulting, technology, operations, and digital capabilities, providing comprehensive services to our clients so they can achieve their maximum performance. In our **\#SONG** team, we drive **digital marketing** strategies that help our clients better connect with their audiences, optimize their channels, and generate sustainable growth. We are currently looking for a **Conversion Rate Optimization Specialist (CRO)**. **Why choose Accenture?** If you're looking for a challenging career, continuous learning, being part of a global network, and having various opportunities for growth and development, working alongside exceptional people, this is the place for you. At Accenture, we have four business areas: Strategy \& Consulting, Technology, Operations, and Song. Each of these areas offers a unique professional experience, maintaining a focus on innovation, collaboration, and client transformation. **Why will we choose you?** Because the challenges you face reflect your ambitions! **Responsibilities**: * Execute tests and experiments within applications to optimize conversion and achieve business objectives. * Analyze A/B testing results and propose improvement actions based on user behavior insights. * Use tools such as **Adobe Target** and **Adobe Analytics** to identify optimization opportunities. * Collaborate with multidisciplinary teams (UX, development, marketing, product) to implement and measure optimization initiatives. * Provide an integrated view of digital marketing to ensure alignment between acquisition, retention, and conversion strategies. **Job Requirements:** * Previous experience in **conversion rate optimization (CRO)** or roles related to digital analytics and user experience improvement. * Knowledge and proficiency with tools such as **Adobe Target** and **Adobe Analytics**. * Cross-functional experience in **digital marketing**. * Strong analytical skills and results orientation. * Desired: B2 level of English. * Hybrid work mode in Bogotá. *We focus our search on professionals who are flexible, proactive, team-oriented, eager to learn, and possess an innovative spirit!* At Accenture, we firmly believe that diversity is the most important source of innovation and competitiveness for organizations and economies that promote it. *All Accenture decisions will be made without discrimination based on race, religion, color, sex, age, disability, nationality, sexual orientation, gender identity or expression, or any other reason covered by local legislation.* **\#LI\-LATAM**