Page is seeking to hire a Senior Manager of Digital Experience \& Insights. This is a full\-time, remote position reporting to the Vice President of Membership \& Brand Experience. The role is expected to travel approximately 3–5 times annually, primarily for Page and other industry events. The Senior Manager of Digital Experience \& Insights supports the strategy, integration, and optimization of Page’s digital ecosystem to deliver a seamless and personalized member and brand experience. This leader oversees the website, mobile app, CRM, marketing automation, and analytics, while also supporting the development of Page’s AI\-enabled platforms. They ensure that every digital touchpoint aligns with member needs, brand standards, and data\-driven insights. The role also plays a key part in experimentation, AI implementation, and cross\-team collaboration to enable a more intelligent, responsive digital environment. **Key Responsibilities** **Digital Strategy \& Platforms** * Support the continued growth of Page’s digital experience ecosystem: website, app, CRM, email automation, and analytics. * Coordinate user experience optimization to ensure a cohesive brand and member experience across all digital touchpoints. * Manage day\-to\-day SEO and Generative Engine Optimization (GEO) to improve Page’s digital discoverability and ensure content is optimized for both traditional search engines and AI\-driven platforms. * Manage platform integrations across systems (e.g., event registration, AMS, payment tools). **Content \& Experience** * Collaborate with Comms, Membership, and TL/PD teams to improve content discoverability, personalization, and delivery. * Contribute to digital platform governance, accessibility, and user\-centered design. **AI \& Innovation** * Partner with the Operations/Data team on the design and implementation of AI tools (e.g., member agents, personalization engines, tagging systems). * Evaluate and implement AI\-driven tools (e.g., chatbots, generative content support, predictive analytics) that enhance member journeys and staff efficiency * Support the development of guidelines for ethical AI use in content delivery, personalization, and engagement, ensuring alignment with Page’s corporate character and values * Contribute to AI content classification and automation frameworks with internal and external collaborators. * Stay current on martech, AI, and digital experience business trends and thought leadership discussions to guide organizational innovation. **Measurement \& Insights** * Supports the definition and tracking of metrics related to digital engagement, content performance, and user behavior. * Design and maintain dashboards that integrate SEO, GEO, and engagement analytics, translating insights into actionable recommendations * Translate analytics into actionable recommendations for improved digital experience. **Management** * Supervise digital vendors, ensuring performance, security, and compliance. * Manage and develop the Digital Engagement \& Automation Associate. **Required Skills and Qualifications** * 5\+ years of progressive experience in digital strategy, marketing technology, or digital member engagement, ideally within an association, nonprofit, or professional services environment * Strong expertise in CRM and AMS systems (HubSpot, Salesforce, MemberSuite and others), marketing automation, and digital content platforms. * Demonstrated experience in user experience design, personalization, and accessibility. * Familiarity with AI applications in content delivery, tagging, or member engagement. * Proficiency in SEO/SEM and familiarity with emerging practices in Generative Engine Optimization (GEO). * Experience applying AI tools to member experience, personalization, or content delivery, with an understanding of ethical considerations. * Advanced skills in digital analytics and data visualization (e.g., GA4, Looker, Tableau, or similar). * Experience with app developer tools and platforms through Apple Store and/or Google Play. * Foundational knowledge of HTML/CSS. * Understanding of data privacy, GDPR, and cybersecurity best practices in a digital ecosystem. * Strong analytical skills with the ability to translate data into actionable insights. * Demonstrated ability to manage budgets, vendors, and platform integrations. * Excellent collaboration skills across functional teams and with external partners. * Experience supervising staff and/or managing contractors. * Strategic and innovative mindset, with the ability to align technology solutions with organizational goals. Job Type: Full\-time