**About Ikigai Cases** Ikigai Cases is a family\-owned e\-commerce business selling premium metal pill cases. The business was founded in Washington DC in 2021 by two brothers and has been operated as a family business since then. Over four years, the company has grown to selling thousands of pill cases every month and double\-digit team members, including a thriving remote team. Our mission is simple: to make exceptional pill cases and provide exceptional customer service. We uphold this commitment by managing our fulfillment operations in\-house and offering white\-glove service to our customers. **What You Are Responsible For** We’re hiring a **Senior Creative Strategist** \& Production Lead to own Ikigai’s Meta Ads creative testing system — the process that turns insights into high\-performing ads that drive profitable growth. You’ll be the operational owner of our creative testing engine across Meta Ads. Your responsibility is to ensure a constant flow of new ad concepts, backed by clear data, structured hypotheses, and disciplined iteration. You’ll lead a pod of designers and editors — managing briefs, review cycles, and testing cadence to ensure we consistently hit output and win\-rate goals. This is not a purely creative or purely management role — it’s a hybrid for someone who thinks like a strategist and executes like an operator, ensuring the creative strategy doesn’t just get planned — it gets produced, at quality, and on schedule. **5 Core Responsibilities** * **Creative Strategy \& Testing** – Own the weekly creative testing roadmap for Meta Ads. Translate insights and hypotheses into hooks, angles, and formats that align with current offers and growth priorities. * **Production Leadership** – Lead a high\-output creative pod of editors, designers, and strategists. Set clear priorities, give decisive feedback, and ensure every project ships on time and at the standard expected of a world\-class brand. * **Performance Analysis \& Iteration** – Review ad performance weekly to identify winning patterns and creative fatigue. Turn data into actionable insights and clear next tests, maintaining a living library of winning ads and learnings. * **Creative Direction \& Feedback** – Write precise, performance\-driven briefs and deliver direct, constructive feedback. Ensure every creative concept connects the message, visual, and offer to the target metric. * **Cross\-Functional Alignment** – Partner with the other marketing teams so that ads, offers, and landing pages launch as one unified system — ensuring Ikigai’s growth engine runs with precision and speed. **Who You Are** * You have endless creative ideas — hooks, angles, storylines, and concepts come naturally, and you can turn raw ideas into testable ad frameworks fast. * You know how to bring ideas to life — capable of producing videos yourself or partnering with in\-house and external creators to deliver polished, on\-brand content. * You’re fluent in Meta performance data — not just reading metrics but turning them into creative strategy. You identify what’s working, why, and what the team should make next. * You’re a player\-coach — equally comfortable writing briefs, reviewing drafts, and giving clear, actionable feedback to ensure the team delivers top\-tier creative. * You’re a system builder — you love turning chaos into clarity with processes, naming conventions, and documentation that scale. * You work fast, accurately, and independently. You don’t need supervision — you need clarity and goals. **Why You Should Take This Role** * You’ll be working at a brand that is obsessed with their customers and has built a loyal following. Just read a few of our reviews: * You’ll be working at a company that has scaled up extremely quickly \- while focusing on the operational side of the business. Now that the operations are stabilized with key roles in place, we are focused on investing in growth. * You’ll be working with people who have extreme levels of competitive fire in their bellies \- people who will run through walls to make sure the company succeeds. * You’ll be working hand\-in\-hand with the founders of the company \- building the systems and growth strategy together. * You’ll be working at a company with a robust product development roadmap that includes new colors / products releasing monthly **Required Experience** * 4\+ years leading Meta performance creative strategy \& production for e\-commerce brands (brand or agency side). Experience with smaller companies will be considered an additional plus. * Proven ability to own end\-to\-end creative strategy and creative production for Meta Ad accounts spending $250k\+ per month on Meta Ads. * Prior leadership experience managing teams of editors, designers, and external creators to produce ad content * Proven ability to analyze creative metrics and performance metrics inside of Meta, and use that to drive creative strategy * Advanced English communication — written, verbal, and analytical **Preferred Experience (Nice to Have’s)** * Experience marketing consumer durables with one\-time\-purchase attributes (not CPG / LTV / subscription brands) * Experience with other channels besides Meta: YouTube, TikTok, Applovin, Linear and CTV, Podcast, Influencer, etc. **Compensation \& Benefits** * Compensation: $50k/year($4166/Month) base \+ performance based bonuses. * Work Hours: This is a leadership position. 50\+ hours / week are expected to be successful given the nature of this role. * Paid Holidays: 10 per year * PTO: 1 week earned every 6 months **How To Apply** * Send in your application here and we will be in touch with the next steps! Job Type: Full\-time