We are **tech transformation** specialists, uniting human expertise with AI to create scalable tech solutions. With over 7,400 CI\&Ters around the world, we’ve built partnerships with more than 1,000 clients during our 30 years of history. Artificial Intelligence is our reality. At CI\&T, we are seeking a highly skilled and motivated Senior Salesforce Developer (Sales Cloud/Marketing Cloud) to join our team in Colombia. You will contribute to an innovative project in a collaborative, transforming, and multicultural environment. **Position Overview:** As a Senior Salesforce Developer, you will play a pivotal role in enhancing our initiatives through your expertise in Salesforce development. You will collaborate with various teams to design, implement, and optimize Salesforce functionalities, ensuring that our strategies align with broader objectives and deliver high\-quality solutions that drive engagement, conversions, and customer loyalty. ### **Key Responsibilities:** * Develop and configure enhancements using Apex and Flows to improve Salesforce functionalities. * Troubleshoot issues and provide effective solutions to ensure smooth operations within the Salesforce environment. * Perform regression testing to validate changes and ensure existing functionalities remain unaffected by new developments. * Conduct code reviews to ensure adherence to best practices and maintain high code quality. * Work closely with cross\-functional teams to gather requirements, provide updates, and ensure alignment on project goals. * Manage and execute marketing campaigns within Salesforce Marketing Cloud. * Create and maintain customer journeys using Automation Studio and Journey Builder. * Conduct A/B testing and analyze campaign performance to continuously improve marketing strategies. * Collaborate with cross\-functional teams to develop and implement personalized marketing solutions. * Generate reports and insights to track KPIs and inform strategic decisions. * Stay informed about the latest marketing trends and best practices within the Salesforce ecosystem. ### **Must\-Have Skills:** * Strong understanding of Salesforce technologies including Apex, SOQL, Lightning Components, and deployment pipelines. * Experience with Salesforce integrations using REST or SOAP APIs. * Proven experience in Salesforce Marketing Cloud, focusing on client marketing strategies and best practices. * Proficiency in using Automation Studio, Journey Builder, Email Studio, and Analytics tools within Salesforce Marketing Cloud. * Excellent analytical skills with the ability to interpret data to drive decision\-making. * Strong communication skills and the capability to work collaboratively with diverse teams. * Strong debugging skills to identify and resolve issues efficiently. * Experience in creating and managing customer segmentation and targeting strategies. ### **Nice\-to\-Have Skills:** * Familiarity with CI/CD processes and tools. At CI\&T, we believe in the power of Collaboration, Innovation, and Transformation. We are driven by cutting\-edge technology, including AI, to create meaningful solutions that impact our clients and communities. Join us in this journey and be part of a dynamic team that values your expertise and vision. Together, we can shape the future of technology and make a difference. **Hashtags:** \#LI\-MJ1 **Our benefits include:*** Premium Healthcare * Meal voucher * Maternity and Parental leaves * Mobile services subsidy * Sick pay\-Life insurance * CI\&T University * Colombian Holidays * Paid Vacations And many others. Collaboration is our superpower, diversity unites us, and excellence is our standard. We value diverse identities and life experiences, fostering a diverse, inclusive, and safe work environment. We encourage applications from diverse and underrepresented groups to our job positions. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.