**Do you want to develop your professional career?** BBVA is a global company with over 160 years of history operating in more than 25 countries, serving over 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with diverse profiles including finance, legal experts, data scientists, developers, engineers, and designers. **BBVA: Transforming dreams into opportunities. Ready to create together?** **Main job function:** Responsible for designing, executing, and optimizing customer engagement strategies, maximizing their value throughout the entire lifecycle. Structuring personalized customer journeys, coordinating multichannel campaigns, implementing automated processes, and building analytics that enhance decision-making. **Education:** Graduate in Statistics, Industrial Engineering, Economics, Mathematics, Business Administration, Systems Engineering, or related fields. Postgraduate studies in data analysis, business intelligence, artificial intelligence, computer science, or project management are desirable. **Experience:** Minimum of three (3) years of experience, preferably in the financial sector, in areas such as CRM management, campaign automation, data analytics, or customer loyalty strategies. **Technical knowledge/tools:** * Proficiency with Google Workspace. * Proficiency with office tools (PowerPoint, Excel, Word), especially advanced use of Excel spreadsheets and PPT. * **Data analysis:** Segmentation, time series analysis, handling large volumes of data. * **Languages and BI:** AWS (native tools), SQL, Python, R, Tableau, Power BI. * Financial and non-financial indicators: Reading, interpretation, and behavioral analysis. * **Business Intelligence:** Methodologies for organizational optimization. * **Project management:** Planning and execution focused on data-driven results. * Development of advanced analytics for strategic decision-making. * Design and maintenance of interactive dashboards and executive reports. * Identification of improvement opportunities based on information analysis. **Skills and Competencies:** * Analytical thinking. * Effective communication. * Teamwork. * Adaptability. * Time management. *Discover the future of banking with BBVA! We are a top-tier financial institution with an ambitious business project aiming to lead global change through digital transformation. Present in over 30 countries, our diversified business offers cutting-edge financial services.* *At BBVA, our goal is to break down the barriers of traditional banking and make the opportunities of this new era accessible to everyone. Our purpose drives us to reinvent the industry and conduct business in an innovative and accessible way.* *With over 50 years of presence, in Colombia we stand out as an agile, modern, innovative institution committed to the country's economic and social development. Join our team at BBVA and become part of a company that lives and understands the banking of the future.* *Experience the banking revolution with BBVA!*