**B2B Digital Leader \- Traditional Channel** Are you looking for a strategic leadership role with transformative impact, where you can define the digital direction and leverage your strong commercial and analytical skills? This is an exceptional opportunity for a visionary leader at L'Oréal! We are seeking a **B2B Digital Leader \- Traditional Channel** for our professional products division. This key position will be responsible for the conceptualization, launch, and strategic evolution of our new e\-commerce platform, positioning it as a fundamental pillar of our commercial ecosystem. **Your main responsibilities will include:** * **Lead Strategy and Development of the New B2B E-commerce Platform:** Define, design, and ensure the creation and comprehensive management of our new B2B e\-commerce platform. This includes ensuring full integration and synergy with our commercial ecosystem, both online and offline, to maximize reach and efficiency. * **Management of High-Impact Projects:** Lead the platform's implementation, effectively coordinating internal and external multifunctional teams, ensuring milestone achievement and project quality. * **Optimization of User Experience (UX):** Design and ensure a world-class user experience within the platform, guaranteeing enriched and relevant content (A\+ content), intuitive navigation, updated pricing, and flawless functionality that exceeds the expectations of our professional customers. * **Strategic Analysis and Decision-Making:** Conduct advanced performance data analysis, identify key trends, and generate actionable *insights* for continuous optimization of the platform and digital commercial strategy. * **Definition and Execution of CRM Strategy:** Lead the planning, implementation, and optimization of CRM strategies, proactively monitoring KPIs and ensuring achievement of customer relationship and B2B customer retention objectives. **You meet the following requirements:** * Bachelor's degree in Business Administration, Engineering, Digital Marketing, or related fields. * Expert-level proficiency in database management and analysis, with the ability to extract strategic value. * Advanced knowledge of Excel, Power BI, and other Business Intelligence and data management tools. * Advanced English proficiency. * **Leadership and Stakeholder Management Skills:** Ability to influence, persuade, and mobilize multidisciplinary teams, with excellent communication and negotiation skills. Influence and lead strategic stakeholders. * **Experience:** More than 3\-4 years of progressive experience in leadership roles in B2B e\-commerce, digital strategy, or trade marketing, with a track record in launching and scaling digital platforms.