ABOUT THE ROLE A U.S.\-based legal\-marketing company that specializes in lead generation for law firms is seeking a Business Development Representative (BDR) / Appointment Setter to help expand their client base. You’ll focus on outbound calling to connect with law\-firm decision\-makers, introduce the company’s lead\-generation network, and book discovery meetings for the internal sales team. **Time Zone:** U.S. Business Hours **Salary:** $1200/mo \+ Incentives WHO YOU ARE * A confident communicator in the English language * Self\-driven, competitive, and comfortable making high\-volume outbound calls (smile\-and\-dial mentality) * Results\-oriented with a demonstrated experience in achieving meeting\-setting targets * Tech\-savvy and able to learn CRMs and dialers quickly (e.g., Zoho, Vonage) * Resilient and coachable, you take feedback, refine your approach, and stay energized * Comfortable working independently while collaborating closely with the company leaders and internal sales team WHAT YOU’LL DO * Outbound Prospecting \& Lead Generation * Call prospective law\-firm clients daily to secure qualified appointments for Account Executives * Follow structured outreach scripts and tailor messaging to capture interest and handle objections * Log calls, notes, and follow\-ups accurately in Zoho CRM, integrated with Vonage * Research and identify new or emerging law\-firm leads to expand target lists * Performance \& Reporting * Maintain consistent high\-volume activity (hundreds of calls weekly) * Book an average of 5\+ meetings per week by ramp period; 10 per week represents top performance * Track daily activity and provide concise weekly progress summaries * Collaboration \& Systems * Partner with the sales team to refine scripts, lead lists, and outreach strategy * Share feedback and insights to strengthen campaign results * Engage in regular coaching sessions to improve communication and conversion effectiveness **Requirements:** * 3\+ years of experience in outbound sales, appointment\-setting, or B2B lead generation (preferably for U.S.\-based clients) * Proven success in high\-volume cold\-calling or tele\-prospecting roles * Excellent spoken English and professional phone demeanor suitable for U.S. audiences (South Africa or LATAM preferred) * Strong technical proficiency with CRM platforms, dialer tools, and data tracking (Zoho and Vonage experience a plus) * Reliable internet connection and a quiet, professional remote workspace **Benefits:** * Work From Home * Training \& Development * Performance Bonus