**Job Title:** Paid Ads Specialist **Position Type:** Full\-Time, Remote **Working Hours:** U.S. Business Hours **About the Role:** We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize digital advertising campaigns across platforms like Google, Meta, LinkedIn, and others. The ideal candidate is analytical, data\-driven, and experienced in managing performance\-focused ad campaigns that drive measurable ROI. This role blends strategic thinking with hands\-on execution. You’ll be responsible for managing end\-to\-end campaign performance — from planning and audience targeting to creative optimization and reporting — ensuring every advertising dollar contributes to growth and profitability. **Responsibilities:****Strategy \& Planning:** * Develop and execute comprehensive paid advertising strategies aligned with business goals. * Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other relevant channels. * Research and define audience segments, keywords, and targeting opportunities. * Work closely with marketing leadership to forecast budgets and performance expectations. **Campaign Management \& Optimization:** * Create, test, and optimize ad creatives, copy, and landing pages for maximum impact. * Continuously monitor campaign performance and make adjustments to improve CTR, CPC, CPA, and ROAS. * Implement A/B testing and conversion rate optimization tactics to improve results. * Leverage automation tools and dynamic campaign features (such as Dynamic Search Ads and Performance Max). **Collaboration \& Coordination:** * Partner with content, design, and analytics teams to ensure cohesive campaigns. * Align paid media efforts with broader marketing and brand initiatives. * Manage relationships with platform representatives and stay updated on new advertising features. **Analytics \& Reporting:** * Track and analyze campaign performance, identifying trends and areas for improvement. * Prepare weekly and monthly reports highlighting key metrics, insights, and recommendations. * Use data\-driven insights to refine audience targeting, creative strategy, and channel allocation. **What Makes You a Perfect Fit:** * You’re a performance\-focused marketer who thrives on measurable results. * You combine creativity with a data\-driven mindset. * You stay ahead of digital ad trends, platform updates, and best practices. * You enjoy experimenting, testing, and optimizing to improve ROI. * You communicate insights clearly and collaborate effectively with teams. **Required Experience \& Skills (Minimum):** * Proven experience managing paid ad campaigns across Google Ads and Meta platforms. * Strong understanding of PPC metrics, attribution models, and conversion tracking. * Hands\-on experience with Google Analytics, Tag Manager, and reporting tools. * Ability to analyze data, identify insights, and make performance\-driven decisions. * Excellent communication, organization, and project management skills. **Ideal Experience \& Skills:** * Experience with additional platforms such as YouTube, LinkedIn Ads, or TikTok Ads. * Familiarity with automation tools, scripts, and dynamic targeting campaigns. * Understanding of landing page optimization and funnel strategy. * Experience managing ad spend budgets of varying sizes efficiently. * Knowledge of performance tracking, remarketing, and multi\-touch attribution. What Does a Typical Day Look Like? A Paid Ads Manager’s day is a mix of strategy, execution, and optimization. You will: * Review campaign performance metrics and adjust bids, budgets, and targeting. * Launch and test new ad creatives or copy variations. * Collaborate with content and design teams on upcoming campaigns. * Analyze performance data to identify optimization opportunities. * Prepare weekly insights reports and present recommendations to leadership. **In short:** you’ll be the driving force behind paid acquisition performance and ROI growth. **Key Metrics for Success (KPIs):** * Return on Ad Spend (ROAS) * Cost per Lead (CPL) / Cost per Acquisition (CPA) * Click\-Through Rate (CTR) and Conversion Rate * Ad Spend Efficiency and Budget Utilization * Overall Campaign ROI and Growth over Time **Interview Process:** * Application Review – Assessment of experience and alignment with role requirements. * Initial Interview – Discussion of background, advertising expertise, and platform knowledge. * Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills. * Final Interview – Discussion with leadership to assess strategic fit and collaboration style. * Offer \& Background Verification \#LI\-AG1