**Description:** ---------------- **About our purpose** At KrediYA, we transform the way people and businesses access financial solutions by designing simple, close, and impactful experiences. Our driving force is innovation and the talent of those who build a better future every day. **About the job purpose** We are seeking a Senior CRM Analyst, preferably with HubSpot and Communication Automation expertise, to lead the configuration, optimization, and monitoring of workflows and segmentations, ensuring efficient communications, reliable data, and processes that enhance Marketing, Sales, Loyalty, and Customer Service strategies across the region. **About job responsibilities** * Build and configure workflows in HubSpot for marketing, sales, loyalty, and service. * Design and maintain dynamic and static lists based on business criteria (stages, country, product). * Audit and optimize active workflows, avoiding redundancies and errors. * Ensure proper definition of properties in automations. * Collaborate with teams on data cleansing and information validation. * Execute testing (QA) before activating workflows and automations. * Document workflows, triggers, segmentations, and processes for reference and scalability. * Support the implementation of communication templates and multichannel campaigns. **Job requirements** * Education: Bachelor's degree in Engineering, Systems, Digital Communication, Marketing, or related fields. * Experience: 2 to 5 years managing and automating in HubSpot. * Knowledge in: HubSpot (preferred), advanced Excel, BI (Power BI, Looker, or Tableau desirable), SQL (desirable). * Experience in audience segmentation and automated communication. **Key skills** * Analytical thinking and attention to detail. * Effective communication and collaborative work. * Proactivity and results orientation. * Ability to manage multiple tasks in dynamic environments. * Continuous improvement mindset. **Benefits** * Statutory benefits. * Flexible work modalities. * Professional development opportunities in an innovative, multi-country environment. **Location: Bogotá, with regional impact.** **Coverage: Multi-country**