Digital Trafficker

Description

Job Summary: We are seeking a passionate Growth Marketing Manager dedicated to digital business growth to lead acquisition and scaling strategies across multiple brands. Key Highlights: 1. Lead the growth of multiple digital businesses 2. An environment where ideas have real impact 3. Opportunity to propose new strategies **Growth Marketing Manager** **On-site \| Bogotá, Colombia** **Company:** ASCEND HOLDING S.A.S. **Salary:** $5\.000\.000 \+ monthly performance bonus. **About Us** We are a business group focused on growing high-potential digital brands in e\-commerce, health, education, and consumer sectors. We seek a results-oriented, strategically minded professional passionate about digital business growth, eager to lead acquisition and scaling strategies across multiple brands. **Job Objective** Design, execute, and optimize the growth strategy for the group’s various brands through performance marketing campaigns, data analysis, and development of new customer acquisition opportunities. We seek someone who thinks beyond campaign management and can propose strategies to accelerate business growth. **Key Responsibilities** **Strategy** * Design customer acquisition strategies for different brands. * Define growth and scaling plans. * Participate in planning product launches and new commercial initiatives. * Identify data-driven growth opportunities. **Performance Marketing** * **Design, structure, manage, and launch campaigns** on Meta Ads, Google Ads, and TikTok Ads. * Optimize campaigns with a focus on business outcomes (ROAS, MER, CPA). * Analyze campaign performance daily and make optimization decisions. * Strategically scale budgets based on performance. * Create and optimize remarketing and audience campaigns. * Identify growth opportunities in new audiences, creatives, and channels. * Collaborate closely with the content team to define ad requirements based on performance results. * Analyze campaign performance daily. * Optimize metrics such as CPA, MER, ROAS, and conversion rate. * Scale profitable campaigns. * Propose new optimization strategies. **Analysis and Decision-Making** * Prepare weekly performance reports. * Analyze business metrics. * Identify improvement opportunities. * Present data-driven strategic recommendations. **Collaborative Work** Consistently collaborate with the creative team to translate campaign performance into actionable content ideas. * Lead the definition of **ad scripts and UGC assets**, grounded in performance insights. * Analyze which content delivers the best results and transform those learnings into new formats, angles, and scripts. * Coordinate with the content team on producing conversion-focused ads. * Lead the strategic direction of UGC content, defining required creator types, messages, and formats to scale campaigns. * Ensure content production aligns with campaign acquisition and profitability goals. * Provide ongoing, metric-based feedback to the creative and UGC teams.**Innovation** We expect a candidate who consistently proposes new ideas to accelerate brand growth, improve profitability, and optimize customer acquisition. **Candidate Profile** * Minimum 4 years of experience in Growth Marketing, Performance Marketing, or Paid Media. * Proven experience managing advertising budgets. * Experience scaling e\-commerce or digital businesses. * Proficiency in Meta Ads, Google Ads, and TikTok Ads. * Google Analytics expertise. * Shopify knowledge (preferred). * Familiarity with Conversion API \- Meta Pixel and TikTok Ads. * Strong analytical ability. * Proactive, results-oriented mindset. **Especially Valued** * Experience contributing to digital brand growth. * Strategic thinking. * Ability to make data-driven decisions. * High sense of responsibility and autonomy. * Excellent communication and teamwork skills. **Performance Metrics** Performance will be evaluated using metrics including: * Revenue growth. * Campaign profitability. * Optimization of customer acquisition cost. * Execution quality. * Achievement of commercial objectives. * Proactivity in generating new strategies. **What We Offer** * Additional monthly performance bonus. * Indefinite-term employment contract. * On-site work in Bogotá. * Opportunity to lead the growth of multiple digital businesses. * An environment where ideas have real impact and decisions are made swiftly. We are not looking for someone who only manages campaigns. We seek a professional who feels accountable for business growth, enjoys analyzing data, proposing new ideas, and collaborating cross-functionally to turn those ideas into measurable results. Work Location: On-site employment