Digital Media Buying Assistant

Description

Job Summary: We are seeking a Digital Media Buying Assistant with an interest in paid media to support platform management and execution of digital campaigns. Key Highlights: 1. Support platform management and execution of digital campaigns. 2. Accompany the implementation, monitoring, and optimization of campaigns. 3. Knowledge or certification in Facebook Ads will be valued. - Work Mode: On-site, Medellín. * Job Mission We seek a Digital Media Buying Assistant with interest in the paid media ecosystem to support platform management and execution of digital campaigns. Their mission will be to assist in the basic implementation, monitoring, and optimization of campaigns, contributing to the achievement of the marketing department’s objectives. Knowledge or certification in Facebook Ads (Meta Blueprint) or experience in digital media buying will be valued. * Required Experience Basic or practical experience in digital marketing (academic, personal, or professional) is required, with exposure to campaigns on advertising platforms such as Facebook Ads. More than one year of experience is not required; however, demonstrated knowledge of digital campaign execution and monitoring is essential. * Key Responsibilities Support campaign setup, uploading, and execution on digital advertising platforms (Facebook Ads and programmatic). Perform daily performance monitoring of campaigns, identifying basic variations in key metrics (CTR, CPC, CPA, CPL). Assist in basic campaign optimization (budget adjustments, targeting, and creatives per team guidelines). Manage and verify correct implementation of advertising assets and links across platforms. Support preparation of performance reports and consolidation of campaign data. Collaborate with design and marketing teams for proper campaign execution. Technical Competencies Basic proficiency with digital advertising platforms (Facebook Ads and programmatic). Understanding of digital metrics: CTR, CPC, CPL, and CPA. Support in campaign implementation and monitoring. Basic understanding of programmatic buying (desirable). Basic proficiency in Excel or Google Sheets. ** Behavioral Competencies ** Proactivity Execution orientation Attention to detail Assertive communication Results orientation Adaptability and continuous learning Time and priority management Teamwork. -Requirements- Minimum Education: University Degree / Professional Program 1 year of experience Skills: Digital marketing, Microsoft Excel, Platforms Keywords: helper, assistant, auxiliary, aux, assistant, helper, aide, online