Description
Job Summary:
We are seeking a Junior Digital Marketing Analyst to support the execution of digital strategies, content creation, market research, and brand positioning.
Key Highlights:
1. Support the creation and optimization of website content.
2. Implement on-page SEO best practices.
3. Research search trends and organic positioning opportunities.
At *Xenco*, we are looking for a *Junior Digital Marketing Analyst* to support the execution of digital strategies, content generation, market research, and brand positioning activities.
Responsibilities:
* Conduct market, competitor, and digital trend benchmarking.
* Support the creation, updating, and optimization of website content.
* Support the implementation of on-page SEO best practices, including content structure, keywords, metadata, internal links, and basic search engine optimization.
* Research search trends, keywords, and organic positioning opportunities.
* Support the adaptation of content for AI-powered search and generative search, such as conversational assistants, AI-generated responses, and new digital discovery formats.
* Manage and monitor Google Ads campaigns.
* Create, schedule, and support LinkedIn content.
* Conduct market research via digital channels.
* Support the planning, promotion, and execution of webinars.
* Execute email marketing activities.
* Support the creation, cleansing, and updating of databases for business prospecting.
* Contribute to digital branding initiatives.
* Review and monitor industry-specific publications, media, and guides—such as software catalogs, TIC Guide, and related publications.-Requirements- Minimum education: University / Professional Degree
2 years of experience
Languages: Spanish