Join these 4,500+ hearts inspiring dream lifestyles. At Cueros Vélez, we want talent like yours! Join our team as a **Customer Segment Analyst**, where your purpose will be to design, execute, and optimize outbound communications targeting loyalty program customers—integrating media and contact channels in a personalized and effective way. Use tools such as Salesforce Marketing Cloud, advanced segmentation, and artificial intelligence solutions to increase relevance, commercial impact, and customer experience. **Specific Responsibilities** * Design and execute automated loyalty campaigns, launching personalized outbound communications for customers using Salesforce Marketing Cloud and its automation tools. * Build advanced segmentation criteria considering affinities, customer value, key events, and analytical models such as RFM or propensity (data- and behavior-based segments and audiences). * Manage and optimize multichannel journeys; coordinate integrated communication flows (email, SMS, push, WhatsApp), ensuring consistency, timeliness, and personalization at every touchpoint. * Integrate inputs from different departments to improve campaign activation, interpret data models, and ensure alignment with business objectives (analytics, technology, and loyalty). * Implement A/B testing and continuous improvement strategies; evaluate campaign variants through controlled tests, interpret results, and adjust tactics to increase effectiveness. * Use prompts, generative AI solutions, and automated personalization capabilities to enrich content, segmentation, and campaign decisions (apply AI tools in marketing). * Analyze and interpret performance metrics (deliverability, open rates, click-through rates, conversion) and propose optimization actions using tools such as Datorama or Tableau. **We’re looking for you to have:** * Degree in Business Administration, International Business, Social Communication, Advertising, Marketing, Data Analytics, or related fields * 1–2 years of specific experience in the same role * English – B2 * Knowledge of customer segmentation **We offer you:** * Schedule: Monday to Friday * Indefinite-term contract directly with the company * Low-cost cafeteria * We have a GYM at our Medellín headquarters! * Discount bonuses across our commercial brands * Emotional Salary With you, we want to inspire dream lifestyles. Apply now! Skills Email Studio personalization and automation Audience Studio AMPscript and SQL Python Beware of fraud! Magneto and its partner companies will never ask you for money during a selection process. Be cautious—review the job posting carefully, and if anything seems suspicious, report it. Report fraud Requirements to apply for this position: Experience: 1 month of experience Education level: Professional degree up to Specialization/Master’s Salary: To be agreed upon