Job Summary: Grupo Planeta is seeking a Data Analyst to generate and present strategic information, optimize business processes and outcomes through data analysis, trend identification, and report development. Key Highlights: 1. Generate strategic insights and optimize business processes. 2. An environment that fosters growth, innovation, and professional development. 3. You will join a leading company where data drives decisions. At Grupo Planeta, we are global leaders in connecting culture, entertainment, and education with people. Since 1949, we have stood out in the market by producing a wide variety of content tailored to all tastes, needs, and interests. We believe we can transform the world through the magic of words. We also recognize that our greatest strength lies in our employees. Therefore, we seek to welcome the best professionals to our Group—individuals who wish to continue fostering respect, ethics, quality, and excellence at work. **Data Analyst** Generate and present strategic information to support decision-making, through data analysis, trend identification, and report development aimed at optimizing business processes and outcomes. **Why should you apply to this opportunity?** At Grupo Planeta, you will join a leading company where data drives strategic decisions and creates tangible business impact. You will work in an environment that promotes growth, innovation, and professional development as part of a team focused on excellence, quality, and continuous learning. If you are passionate about data analysis and want to add value, this opportunity is for you. **Your role as Data Analyst will include:** * Analyze data to generate strategic insights. * Develop reports and dashboards for KPI monitoring. * Interpret information and identify trends and areas for improvement. * Present findings clearly to various departments. * Support decision-making through quantitative analysis. * Collaborate across departments to understand information needs. **Desirable** * Experience with Looker Studio for report visualization and automation. * Experience in advanced statistical analysis and forecasting. **What do we offer?** * Monthly salary * Statutory benefits * Job stability and direct employment contract with the company * Discounts across our extensive publishing catalog * Job location: Chapinero (On-site) **What are we looking for in you?** * University degree in Actuarial Science, Mathematics, Data Science Engineering, Physics Engineering, or related fields. * Minimum 2 years of experience as a Data Analyst or in similar roles. * Experience in analyzing, interpreting, and presenting information. * Proficiency in database management and report generation. * Experience working with business KPIs and metrics. * Experience in metadata management, SEO, or digital analytics applied to products, services, or digital content. * Knowledge and experience in the publishing sector, online bookstores, or e-commerce (highly valued). * Advanced Excel skills and proficiency in Power BI for dashboard creation and data visualization. * Knowledge and experience using Python for data analysis, automation, and information handling. * Solid knowledge of statistics and probability for analysis, forecasting, and predictive modeling. * Experience with digital conversation analytics platforms and social media audience metrics (Metricool, Hootsuite, Sprout Social, Supermetrics, Kolsquare, Traackr).