DATA ANALYST – PERFORMANCE & LEAD ANALYTICS

Description

Job Summary: Responsible for structuring, analyzing, and optimizing operational and commercial information to generate actionable insights and facilitate data-driven decision-making. Key Highlights: 1. Analysis and optimization of large volumes of data 2. Transformation of data into actionable insights 3. Focus on lead, profile, and performance analysis **Job Objective** Responsible for structuring, analyzing, and optimizing the company's operational and commercial information, transforming large volumes of data into actionable insights for decision-making. The position will primarily focus on lead, profile, vendor, performance, and database behavior analysis. **Key Responsibilities** \- Analysis and cleansing of massive databases \- Cross-referencing and validation of information using: \- Power Query \- Advanced Excel \- Operational databases \- Building operational reports and dashboards \- Lead and profile segmentation and classification \- Identification of conversion and performance patterns \- Linking and relating data across multiple sources and platforms \- Performance analysis by: \- Vendor \- Profile \- CPL \- Conversion \- Revenue\- Automation and optimization of analytical processes **Expected Profile** \- Highly analytical mindset \- Excellent command of logic and data structures \- Ability to work with large volumes of information \- Data-driven decision-making capability \- Order, structure, and critical thinking \- Ability to identify optimization opportunities through analysis Required Knowledge \- Advanced Excel \- Power Query \- Database management \- Data cleaning and transformation \- Operational reporting and analysis Preferred experience in: \- Performance marketing \- Lead generation \- Data analytics \- Operational data automations and structures Workplace: On-site employment