Description
Job Summary:
This Account Executive role leads relationships with retail chains and large-format stores to drive sales and brand visibility for cosmetic brands, managing key accounts and strategic negotiations.
Key Highlights:
1. Leads relationships with major retail chains and large-format stores.
2. Drives sales and brand visibility for beauty brands.
3. Collaborates with Trade Marketing, Logistics, and Marketing teams.
Are you passionate about the beauty industry and eager to grow by elevating cosmetic brands to the next level in Medellín’s retail channel? As an **Account Executive**, you will lead relationships with top retail chains and large-format stores to boost sales and brand visibility. Your mission is to grow the retail channel through key account management, strategic negotiations, and proper in-store brand execution. Your impact will be reflected in sales growth, new account acquisition, and improvements in sell-in and sell-out metrics. You will work closely with Trade Marketing, Logistics, and Marketing teams—providing cross-functional business exposure. You’ll gain deep insights into the beauty/mass-consumption market, gain visibility with strategic clients, and increase your income through commissions tied to channel growth.
**Responsibilities:**
* Manage and develop commercial relationships with assigned key accounts in the retail sector.
* Implement sell-in and sell-out strategies to ensure achievement of sales targets.
* Negotiate commercial terms—including product assortment and marketing plans—with buyers from large-format stores and specialized retail chains.
* Analyze sales performance and competitive landscape to identify growth and improvement opportunities.
* Coordinate with Trade Marketing and Logistics teams to ensure correct in-store brand execution.
* Prospect and open new accounts within the retail channel to expand brand presence.
* Present periodic reports on commercial performance, results, and forecasts to management.
**Requirements:**
* Proven experience as an Account Executive or Key Account Manager in the retail sector, preferably in cosmetics or fast-moving consumer goods (FMCG).
* In-depth knowledge of the retail channel, including large-format stores and specialized retail chains.
* Demonstrated ability in commercial negotiation and key account management.
* Ability to analyze sell-in and sell-out sales metrics and propose improvement strategies.
* Technical, technological, or professional education in Marketing, Sales, International Business, or related fields.
* Residency in Medellín or willingness to relocate.
**Technical Skills:**
* Commercial metrics
* Sell-in
* Sell-out
* Sales analysis
* Key account management
* Commercial negotiation
* Retail channel
* Large-format stores
**Interpersonal Skills:**
* Results orientation
* Assertive communication
* Teamwork
Workplace: On-site employment