We are the creative revolution of the textile industry in Colombia, specialists in innovation, sublimation, marketing, and distribution of textiles. We believe that **"THE SKY IS THE LIMIT"**, we work with synergy and enthusiasm for daily challenges, offering you a calm and flexible work environment. **What do we need?** **Education:** Professional or technologist in Digital Marketing, Advertising, Communications, Administration, or related fields. Desirable certifications in Meta Ads, Google Ads, or Digital Marketing (Google, HubSpot, or similar). **Experience:** 1 year or more managing digital campaigns for e\-commerce or consumer brands on Shopify, Meta Business Suite, Google Analytics, WhatsApp Business API, and automation platforms (Effi, Manychat, etc.). **Job Purpose** Plan, execute, and optimize digital advertising campaigns aimed at generating qualified traffic and sales conversions across Shopify, WhatsApp, and Effi channels, ensuring return on advertising spend (ROAS) and brand positioning in the digital space. **Key Responsibilities** * Design and execute digital advertising strategies on platforms such as Meta Ads (Facebook/Instagram), Google Ads, and TikTok Ads, focused on fashion product sales. * Monitor and optimize campaigns to improve key performance indicators (CTR, CPC, CPA, ROAS). * Segment audiences based on behavior, interests, location, and stages of the sales funnel. * Manage traffic and conversion to Shopify, WhatsApp Business, and Effi, ensuring traceability of leads and purchases. * Create and implement pixels, UTM codes, and conversion events on sales and messaging platforms. * Coordinate with design and content teams to produce visually appealing ads consistent with brand identity. * Analyze results and prepare weekly advertising performance reports. * Manage advertising budgets and propose strategies to maximize profitability. * Research market trends, tools, and advertising formats relevant to the textile and fashion industry. * Support automation of sales funnels and remarketing (abandoned cart or repeat customer campaigns). **Job Conditions** * Contract type: Indefinite * Schedule: Monday to Friday (with flexibility depending on campaigns) * Salary: $1\.755\.000 \+ Bonuses * Bonuses: Based on KPI target achievement Job type: Full-time