Description
Job Summary:
Support the management and development of marketing plans and operational processes to achieve annual business objectives.
Key Highlights:
1. Development and execution of country-specific marketing plans
2. Market, competitor, and sales data analysis
3. Support in product launches and promotions
**PURPOSE**
Propose and support the management of the development of assigned marketing plans and operational processes to ensure achievement of annual business objectives.
**EDUCATION**
* Degree in Marketing, International Trade, International Business, or Administration.
* Intermediate English proficiency
**EXPERIENCE AND SKILLS**
* EXPERIENCE: Minimum 6 months of experience in roles related to Fast-Moving Consumer Goods (FMCG) marketing or similar.
* SKILLS:
+ Attention to detail
+ Entrepreneurial mindset and global thinking
+ Assertive and effective communication: Ability to share knowledge and information with diverse audiences.
+ Teamwork and excellent interpersonal relationships
+ Creativity, innovation, and initiative
+ Planning and organization
* SPECIFIC KNOWLEDGE:
+ Data analytics and interpretation
+ Market knowledge and interpretation across different geographies, and generation of relevant and clear insights.
+ Intermediate proficiency in information systems (G\-Suits)
+ Management and analysis of basic KPIs (Desirable: interpretation of tools such as Kantar, Nielsen, etc.)
+ Knowledge of FMCG market, trends, and marketing
+ Advanced knowledge in data analytics and interpretation
+ Intermediate knowledge of Power BI and Looker Studio dashboards
+ Intermediate knowledge of digital marketing
**RESPONSIBILITIES**
* Propose and support the management of the development of assigned marketing plans and operational processes to ensure achievement of annual business objectives.
* Develop, execute, and monitor detailed actions aligned with each country’s marketing plan.
* Prepare and share the Commercial Collaboration Document (Demand Planning).
* Monitor and support implementation of the marketing plan in respective countries.
* Support any brand-related (e.g., BTL activities) or country-specific operational activities required for flawless Point-of-Sale (PoS) execution.
* Support product launches, promotions, and market visits.
* Monitor market and competition, analyze statistical sales, pricing, and brand distribution data—considering channel-specific characteristics—and share results with the team.
* Conduct brand performance analysis in respective countries.
* Generate SAP reports across various sales networks and their key indicators: Customer impressions, Sales volume in kilograms and units, among others.
* Support brand maintenance processes from an innovation perspective, if required.
* Monitor inventory levels in marketing/Trade Marketing warehouses.
* Support preparation and presentation of commercial initiatives and monthly closing reports.
* Support and accompany management of mass promotions (e.g., documentation with Regulatory Authorities).
* Monitor and support generation of datasheets and reports for innovations, as required.
* Update brand fundamentals information cubes.
* Execute the product registration process in SAP (as Requestor)