Description
Job Summary:
We are seeking B2B Sales Executives with experience in the Institutional Channel to develop and implement commercial strategies, manage clients, and prospect new opportunities using consultative selling.
Key Highlights:
1. Solid experience in B2B and Institutional Channel sales.
2. Focus on business development and customer retention.
3. Use of consultative selling and CRM-based pipeline management.
We are looking for B2B Sales Executives specialized in the Institutional Channel in Bogotá.
MANDATORY REQUIREMENTS
- Academic Qualification: Bachelor’s degree in Engineering, Business Administration, Marketing, or related fields.
- Experience: Minimum 3 years in B2B sales and Institutional Channel sales. Preferred if you have experience selling water treatment, purification, and dispensing solutions; and/or experience selling non-essential products or services.
- CRM proficiency (Salesforce, Zoho, or similar).
- Proven minimum 3-year experience in the Institutional Channel. Strong experience in prospecting and opening new territories.
- Consultative selling techniques and pipeline management.
- Desired: Knowledge of food processing, foodservice applications, and HORECA.
- Ability to read and interpret technical, financial, and B2B tender requirements.
- Willingness to travel within the assigned area (Bogotá and surrounding areas).
DESIRABLE: Intermediate English (technical reading and communication level).
COMPETENCIES
• Results-oriented: Focused on achieving and exceeding sales and profitability targets.
• Initiative and proactivity: Capable of generating opportunities without direct supervision.
• Effective communication: Clearly conveys technical and commercial messages, adapting to the audience.
• Interpersonal relationships: Builds trust and credibility with customers and internal teams.
• Analytical thinking: Interprets market and customer information to make sound decisions.
• Commercial discipline and rigorous CRM management.
• Resilience and perseverance: Maintains motivation despite commercial challenges or rejections.
• Collaborative work: Interacts seamlessly with support departments to achieve successful closures and customer satisfaction.
RESPONSIBILITIES:
- Develop and implement the channel’s commercial plan aligned with national strategy.
- Manage and retain existing customers, ensuring account profitability and growth.
- Identify and develop new business opportunities.
- Apply consultative selling methodologies.
- Rigorously manage the commercial pipeline in the corporate CRM, ensuring timely updates, accurate forecasting, and opportunity quality.
WORK CONDITIONS
- Work modality: On-site
- Location: Bogotá, with availability to cover all of Bogotá and surrounding areas
- Contract type: Indefinite-term
- Salary: To be agreed upon. Base salary + uncapped commissions
.
-Requirements- Minimum education: University / Professional Degree
3 years of experience
Skills: Advisory capability, Communication, B2B, Results orientation, Customer prospecting, Consultative selling, Intangible sales, Sales, Solution selling
Willingness to travel: Yes
Keywords: director, management, government, regency, executive, managing, executive, salesman, saleswoman, seller, salesperson, commercial, business, business