**OBJECTIVE** As a data analyst, you will be responsible for the implementation, review, and analysis of analytics and data platforms following industry best practices. Along with account creation and setup, the data analyst will perform quality control and data hygiene, resolving inconsistencies to ensure data accuracy. The data analyst will be proficient in understanding datasets, developing reports, and creating actionable insights for the team and our clients. **RESPONSIBILITIES** * Integrate data analytics platforms and code with client websites using existing website code or a tag management platform. * Review existing analytics platforms to ensure data hygiene and quality. * Analyze website performance, identify trends, and create improvement opportunities. * Create reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels. * Provide insights that facilitate the development of partner promotion plans. * Assist in implementation and data processes. * Analyze website testing, including A/B and multivariate models. * Lead cross-functional projects using advanced data analysis and modeling techniques to uncover insights that guide strategic decisions and reveal optimization opportunities. * Build, develop, and maintain data models, reporting systems, data automation systems, dashboards, and performance metrics that support key business decisions. * Support Optimization Directors by regularly reporting gains, losses, and opportunities. **REQUIREMENTS** * Experience with Google Analytics and paid media platforms. * Experience building dashboards in Google Data Studio or equivalent platform. * Experience with Google Tag Manager or other tag management platform. * Minimum of 2 years of experience working as a data analyst for B2B and B2C clients. * Practical knowledge of data mining principles: predictive analysis, mapping, and collecting data from multiple on-premise data systems and cloud-based data sources. * Strong SQL skills, ability to write effective queries involving multiple tables and subqueries. * Strong quantitative and analytical problem-solving skills, including advanced Excel abilities. * Enthusiasm for learning about search engine marketing and data analytics. * Strong command of English language and grammar at B2-C1 level. * Strong communication skills. * Excellent organizational skills and ability to juggle multiple responsibilities. * High attention to detail. * Clear and effective written and verbal communication skills. * Obtain Google Analytics certification within 14 days of hire date. **SALARY RANGE:** USD 1.200.00 - USD 2.000.00 - COP $4.680.000 - COP $7.800.000