Developer

Description

Job Summary: This role focuses on generating and maintaining data analytics, supporting data-driven decision making, creating SEO-optimized content, managing websites, and auditing their performance. Key Highlights: 1. Generating and maintaining analytics for data-driven decision making. 2. Creating content using copywriting and SEO techniques. 3. Basic UX/UI design and management of satellite websites. Role Objective: Generate and maintain company analytics, supporting the Datalab team in data collection, analysis, and organization. This role contributes to ensuring the company has reliable statistics that promote the most accurate possible data-driven decision making. Main Responsibilities: 1. Content Writing and Creation: Research and write content (e.g., posts or pages) for primary and satellite sites, applying conversion-oriented copywriting techniques. 2. Basic UX/UI Design: Create and edit landing pages and websites using available visual tools—such as WordPress with the Gutenberg editor, Elementor, or others—based on usability and accessibility principles, ensuring an intuitive experience across all devices. In some cases, landing page creation must ensure optimization aligned with current Marketing campaigns and requirements. 3. Management of Entre Trámites’ satellite websites and their corresponding social media accounts. 4. Incident and Request Management: Identify and manage website issues or requests reported via Helpdesk. 5. Content Audits: Conduct periodic reviews of existing content to ensure relevance, timeliness, and optimization. 6. Occasional programming in various programming languages, supported by AI. 7. User Research: Conduct surveys and analyze relevant metrics to understand user needs and propose continuous improvements. 8. SEO Strategy and Optimization: Implement SEO techniques (on-page and off-page) to improve search engine rankings and increase organic traffic. This includes applying on-page SEO best practices during content creation—such as proper keyword usage, meta tags, and internal/external links. 9. Collaboration with developers to implement custom code on pages, and with the Marketing team to align content strategies with campaigns. 10. Ongoing monitoring of website performance using analytical tools (e.g., Google Analytics, Search Console) to track traffic, identify improvement opportunities, and ensure implemented strategies perform effectively. 11. Monitoring and resolving technical issues reported by SEO tools. 12. Other duties inherent to the position. -Requirements- Minimum Education: University Degree / Professional Program 1 year of experience Keywords: developer, programador