Web Developer

Description

Job Summary: This role aims to generate, manage, and maintain the company's digital analytics to evaluate strategy performance and facilitate data-driven decision-making. Key Highlights: 1. Manages digital analytics and data from channels and tools. 2. Ensures reliable information for decision-making. 3. SEO optimization and digital performance monitoring. Role Objective: To generate, manage, and maintain the company's digital analytics by collecting, organizing, and analyzing data from various channels and tools (such as websites, SEO, and analytics platforms), supporting the Datalab team. This role ensures the availability of reliable, relevant, and up-to-date information to evaluate digital strategy performance, identify improvement opportunities, and facilitate data-driven decision-making across the organization. Main Responsibilities: 1. Content Writing and Creation: Research and write content for primary and satellite websites using conversion-oriented copywriting techniques. 2. Basic UX/UI Design: Create and edit landing pages and websites using tools such as WordPress (Gutenberg, Elementor, or others), ensuring usability, accessibility, and marketing-aligned optimization. 3. Satellite Site Management: Administer the Entre Trámites websites and their corresponding social media accounts. 4. Incident Management: Identify and handle website-related requests via Helpdesk. 5. Content Audits: Conduct periodic reviews to ensure relevance and optimization. 6. Occasional Programming: Use various programming languages supported by AI. 7. User Research: Conduct surveys and analyze metrics to propose continuous improvements. 8. SEO Strategy and Optimization: Implement on-page and off-page techniques to improve search rankings and organic traffic. 9. Technical Collaboration: Work jointly with developers for custom code and with Marketing to align content strategies. 10. Performance Monitoring: Continuous monitoring using tools such as Google Analytics and Search Console. 11. Technical Issue Resolution: Monitor incidents reported by SEO tools. 12. Other duties inherent to the position.-Requirements- Minimum Education: University / Professional Degree 1 year of experience Languages: English Keywords: developer, programador, internet, web