Job Summary: A professional who administers and plans digital strategies, manages content and campaigns on social media, interacts with the community, and creates diverse materials. Key Highlights: 1. Digital platform content administration and maintenance 2. Social media strategy planning and data analysis 3. Creation and editing of multimedia content for various platforms An advertising-sector company requires a DIGITAL STRATEGIST to work in the city of Pereira. CUOC Code: 24312 Skills: reading comprehension, text writing, assertive communication, critical thinking, activity evaluation and control, teamwork, service orientation, creativity. Responsibilities: 1. Administer and maintain content published on the website, social networks, virtual platforms, and editorial calendars of teams. 2. Prepare and plan the strategy to be implemented on social media, monitor market evolution, analyze and interpret provided data, and propose solutions. 3. Monitor social media accounts, publish content, and ensure proper management of the brand’s or company’s digital reputation. 4. Plan publications according to company requirements. 5. Manage campaigns and product/service launches through social media. 6. Interact virtually with customers, users, and other individuals belonging to the managed community. 7. Create and edit content, and define written expression formats, keyword strategies, graphics, audio, video, websites, mobile apps, blogs, and newsletters according to publication objectives. 8. Write advertising copy and multimedia scripts, and organize the production and placement of material on social media. 9. Collect and analyze statistics, and continuously monitor social media management performance through audience measurement, content impact assessment, consumption patterns, consumer preferences, potential demand, market characteristics, and online reputation among the public, companies, and brands. 10. Develop guidelines, systems, and best practices for content creation. 11. Advertising platform management: Meta Ads (Facebook and Instagram), Google Ads (Search, Display, YouTube) (Desirable), TikTok Ads or LinkedIn Ads · Educational Level: Technology degree or university degree in marketing, advertising, social communication, business administration, digital business, industrial engineering (with focus on marketing/analytical fields), or related disciplines. Knowledge: metric analysis, interpretation of key indicators: CTR, CPC, CPA, ROAS. Experience: 6 months in related positions. Contract Type: Fixed-term contract. Salary: Between $2,000,000 and $2,500,000 depending on profile, plus statutory benefits. Working Hours: Monday to Friday, 7:30 a.m. to 5:30 p.m., fulfilling the statutory 44-hour workweek.-Requirements- Minimum Education: University / Technological Program years of experience Keywords: online, developer, programmer