Digital Trafficker and Content Creator

Description

Job Summary: Plan, execute, optimize, and scale digital advertising campaigns focused on lead generation and sales, complementing the strategy with content creation and AI. Key Highlights: 1. Manage and optimize campaigns on Meta Ads and Google Ads. 2. Create social media content and build sales funnels. 3. Use AI tools to optimize marketing and workflows. Job Objective Plan, execute, optimize, and scale digital advertising campaigns focused on lead generation and sales, complementing the strategy with social media content creation and the use of artificial intelligence tools. Responsibilities Digital Advertising Create, manage, and optimize campaigns on Meta Ads (Facebook and Instagram). Create, manage, and optimize campaigns on Google Ads. Implement lead generation strategies. Analyze campaign metrics, results, and performance. Conduct A/B testing. Continuously improve cost per lead and advertising return on investment (ROAS). Content Creation Record social media content. Write video scripts and outlines. Edit videos for Instagram, Facebook, TikTok, and YouTube Shorts. Design basic graphic assets for social media. Publish content across multiple platforms. Digital Marketing Support sales funnel development. Manage lead databases. Implement basic automations. Research digital trends and growth opportunities. Artificial Intelligence Use AI tools for content creation. Support marketing automation processes. Optimize workflows using technological tools. Requirements Mandatory Experience managing campaigns on Meta Ads. Experience managing campaigns on Google Ads. Knowledge of lead generation. Understanding of digital metrics. Data analysis and decision-making skills. Desirable Proficiency in CapCut or similar tools. Basic proficiency in Canva. Familiarity with ChatGPT and AI tools. Experience creating social media content. Competencies Results-oriented. Proactive. Organized. Creative. Strategic thinking. Quick learning ability. Excellent attitude. Management Indicators (KPIs) Number of leads generated. Cost per lead. Social media reach and growth. Campaign conversion rate. Content calendar adherence. Advertising return on investment (ROAS). -Requirements- Minimum education: High School Diploma / Secondary Education 1 year of experience Knowledge areas: Marketing strategy, Digital marketing, Content development Keywords: online