Summary: This role involves supporting digital marketing initiatives, including content creation, social media management, website maintenance, campaign promotion, and digital advertising for a non-profit organization. Highlights: 1. Develop engaging content for various digital platforms. 2. Support SEO plans and manage digital advertising campaigns. 3. Bilingual proficiency in English and Chinese for content creation. **Job Responsibilities:** **Content Support \& Creation** * Assist in managing social media platforms (e.g., Facebook, Instagram, Telegram). * Develop engaging and informative content (written and visual) for various digital platforms, including social media and marketing materials. * Translate and adapt content between English and Chinese to ensure consistent messaging across all platforms. * Research and identify trending topics and relevant content to maximize reach and engagement. * Collaborate with internal media teams to gather information, ensure brand consistency, and develop content that aligns with Tzu Chi's mission and values. * Support live coverage of events and campaigns through photos, short videos, and captions. **Website \& Digital Platforms Support** * Assist in updating and maintaining the website, ensuring content accuracy and Search Engine Optimization. * Support the Search Engine Optimization plan to improve the visibility and search ranking of Tzu Chi's official website. * Support campaigns and digital landing pages. * Create and manage monthly e\-newsletters. **Campaign \& Event Promotion** * Support digital promotion for fundraising, volunteer recruitment, and events. * Assist in implementing campaign plans across digital channels. * Track and report digital performance metrics (reach, engagement, clicks, traffic) to support campaign improvement. **Advertising** * Plan, execute, and monitor digital advertising campaigns across various platforms to enhance awareness and engagement. * Develop targeted audience strategies to maximise campaign effectiveness. * Monitor, analyse, and report campaign performance data, providing recommendations for optimization. * Manage advertising budgets effectively. * Stay up\-to\-date with the latest digital advertising trends and best practices. **Others** * Assist with other marketing tasks as needed. * Participate in team meetings and contribute to marketing strategy discussions. * Support documentation of digital workflows and best practices. **Job Requirements:** * Diploma or Bachelor's Degree in Digital Marketing, Communications, Business or a related field * Minimum two years of relevant digital marketing experience. * Experience in digital marketing, including paid advertising, Search Engine Optimization (SEO), and social media marketing. * Proficiency in digital marketing tools (Google Ads, Meta Ads Manager, Google Analytics, Search Engine Optimization tools, email marketing platforms). * Bilingual proficiency in English and Chinese (written and spoken) for content creation in English and Chinese. * Analytical mindset with the ability to interpret marketing data. * Familiarity with Adobe Photoshop, Canva, or similar tools for content creation is a plus. * Passion for NGO/VWO work and alignment with Tzu Chi's mission. **For internal use only : 01**