ASSOCIATE II - TRAFFIC GENERATION - RETAIL BANKING

Description

Job Summary: The Web Channel Coordinator manages and operates the public web channel, ensuring proper execution of content, QA, and operational support for digital initiatives. Key Highlights: 1. Manages the public web channel and digital content. 2. Collaborates with Marketing, Development, SEO, and Analytics teams. 3. Ensures visual and functional quality of content. **Want to develop your professional career?** BBVA is a global company with over 160 years of history, operating in more than 25 countries, serving over 80 million customers. We are over 121\.000 professionals working in multidisciplinary teams with diverse profiles, including finance specialists, legal experts, data scientists, developers, engineers, and designers. **BBVA: Transforming dreams into opportunities — Ready to create together?** **Primary Role of the Position:** The Web Channel Coordinator is responsible for operating and managing the public web channel, ensuring proper execution of content, quality assurance (QA), and operational support for all digital and commercial initiatives. This includes updating and maintaining pages in the CMS, ensuring visual and functional (responsive) validation of content, and cross-functionally coordinating with Marketing, Development, SEO, Analytics, and CRO teams to ensure flawless implementation of campaigns and landing pages that accelerate our conversion funnel. **Academic Qualifications:** * Professional degree in Systems Engineering, Multimedia Design, Digital Communication, Advertising, or related fields. * Additional training or certifications in Web Development (Front\-End) and/or Agile methodologies are desirable. **Type and Years of Experience:** * Experience: Minimum 2–4 years of experience in digital content management and web operational support. * Type: Demonstrable, hands-on experience administering CMS platforms (preferably Adobe Experience Manager \- AEM) and performing functional QA or web testing. Experience collaborating cross-functionally with multidisciplinary teams. **Technical Knowledge/Tools:** * CMS: Proficiency in content management systems, preferably Adobe Experience Manager (AEM), including page, component, and Experience Fragment management. * Front\-End Development: Proficiency in HTML and CSS layout for semantic page structure and agile design adjustments. Knowledge of JavaScript for integrating interactive elements (e.g., calculators, quotation tools) to accelerate purchase decisions. * QA and Testing: Experience in responsive validation, functional review, use of publication checklists, and bug reporting and tracking. * Management and Tools: Proficiency in Jira or other backlog management tools. * Digital Ecosystem: Basic knowledge of SEO, Analytics, tagging, and application of UX/UI best practices and content governance principles. **Skills and Competencies:** * Organization and Prioritization: Highly organized and autonomous profile capable of managing the operational backlog and organizing assets and metadata. * Attention to Detail: Rigorous focus on visual and functional quality prior to any production deployment (pre-publication QA). * Collaborative Work and Cross-Functional Coordination: Proven ability to align operational requirements with Marketing, Development, SEO, and Analytics teams. * Tracking and Closure: Results-oriented, with capability to test releases, validate developments, and escalate risks or incidents promptly. * Functional Communication: Ability to document processes and translate business needs into effective technical and visual requirements. *Discover the future of banking with BBVA! We are a top-tier banking institution with an ambitious corporate project aimed at leading global change through digital transformation. With presence in over 30 countries, our diversified business offers cutting-edge financial services.* *At BBVA, our goal is to break down barriers of traditional banking and make the opportunities of this new era accessible to everyone. Our purpose drives us to reinvent the industry and conduct business in an innovative and inclusive way.* *With over 50 years of history in Colombia, we stand out as an agile, modern, innovative institution committed to the country’s economic and social development. Join our team at BBVA and become part of a company that lives and understands the banking of the future.* *Experience the banking revolution with BBVA!*