Develop a **functional visual identity** and a **short, intense anticipation campaign** to launch an ice cream shop aligned with the **Amazon rainforest, biodiversity, and a social focus**, without greenwashing. Includes: **Minimum viable visual identity** * Functional logo * Color palette * Base typography * Simple usage guidelines **2️ Basic social media kit** * Templates for: * Instagram (posts and stories) * WhatsApp Business * Base brand introduction copy **3️ Anticipation campaign (2–3 weeks)** * Clear creative concept * Post sequence (simple calendar) **4️ Inauguration concept** * Low-cost, high-impact creative idea * Consistent with Amazonian and social identity Documentable (photos / video) Position type: Freelance