Job Summary: We are seeking a Data Analyst to analyze, interpret, and transform data into relevant insights that support decision-making, optimizing digital and marketing initiatives. Key Highlights: 1. Transform complex data into clear, actionable recommendations. 2. Collaborate with strategy, media, and creative teams. 3. Tell stories with data. ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. **About VML Colombia** VML is one of the world’s largest creative networks, part of the WPP group, recognized for integrating creativity, data, technology, strategy, and brand experience to drive transformative results. At VML Colombia, we combine data analysis and strategic thinking to generate actionable insights that optimize campaigns, experiences, and business decisions. **Role Description** At VML Colombia, we are seeking a Data Analyst to analyze, interpret, and transform data into relevant insights that support decision-making. This person will be responsible for consolidating metrics, generating reports, and extracting insights to optimize the performance of digital and marketing initiatives. The role requires analytical thinking, attention to detail, and the ability to translate complex data into clear, actionable recommendations. **Responsibilities** Collect, process, and analyze data from various digital sources. Develop periodic performance reports with key metrics. Identify trends, patterns, and optimization opportunities. Build dashboards and visualizations to facilitate information interpretation. Support campaign and marketing initiative measurement. Collaborate with strategy, media, and creative teams to interpret results. Ensure quality and consistency of analyzed data. Present findings and evidence-based recommendations. **Requirements** 2–4 years of experience as a Data Analyst or in similar roles. Proficiency in data analytics and visualization tools. Strong command of Excel and reporting platforms. Ability to interpret digital and marketing metrics. Analytical thinking and skill in storytelling with data. Desirable: knowledge of SQL, Google Analytics, Data Studio, or related tools. Ability to work collaboratively and communicate results clearly. **Working Conditions** Indefinite-term employment contract. Hybrid work model: 3 days in-office / 2 days remote. Working hours: Monday–Friday, 8:00 a.m. – 6:00 p.m. On-site work in Bogotá. At VML, we are committed to fostering a fully inclusive workplace that is rewarding and conducive to professional development. We believe in creating a dynamic work environment that values diversity and inclusion, and we strive to recruit a diverse pool of candidates to help us achieve this goal. We are happy to provide reasonable accommodations to individuals with disabilities who require accommodation to use or access VML’s careers site or to fully participate in the application process. If you need an accommodation to complete your application or any other aspect of our recruitment process due to a disability, please contact our Human Resources department or email (HR contact) to request one. By clicking "Submit Application", the information you enter below will be sent to VML. Before proceeding, we recommend reviewing our Recruitment Privacy Policy. California residents must review our California Recruitment Privacy Notice. These documents explain how we use your personal data when you apply for a position with us, as well as how you can update or delete the information you have provided. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.