Category Development Specialist

Description

Job Summary: Lead external and internal customer relationships to develop categories, brand strategies, and ensure sales growth. Key Responsibilities: 1. Lead customer relationships to develop categories and strategies. 2. Design plans to capture value and contribute to the organization's sales. 3. Develop category development plans and assortment/exhibition strategies. **PURPOSE** Lead external and internal customer relationships to develop categories based on AxC processes, category/brand strategies, and shopper and market behavior and trends, coordinating actions that ensure achievement of expected sales growth results for both Nutresa and the customer. **RESPONSIBILITIES** * Study, understand, and analyze customers, shoppers, and competitors for each category, designing plans that capture value and contribute to the organization's sales. * Understand and align with customers', businesses', and brands' strategic guidelines, identifying opportunities to develop action plans that increase sales. * Develop the category development plan and ensure implementation actions with customers, providing continuous follow-up and adjustment to drive profitable category/brand growth. * Manage, understand, and analyze category data to generate timely reports supporting strategic decision-making by Commercial and the customer, aligning action plans with internal stakeholders (Commercial \+ Marketing) and external customers to increase sales. * Develop assortment and in-store exhibition strategies for customers, aiming to improve category profitability and ensuring implementation at the point of sale (PDV). * Develop in-store exhibition strategies for new Nutresa Group products and categories, as well as for Flawless Execution Guidelines, based on shopper, market, and brand understanding. **MANAGEMENT** * Customer Development Management **DECISION-MAKING / AUTHORITY LEVEL** Proposes: Category management (Catman) and AxC strategies Decides: Customer relationship management, Catman strategies, assortment, and exhibition **DESIRABLE KNOWLEDGE** * Strategic marketing * Finance (Business Plans and financial statement interpretation) * Knowledge of product portfolio and production variables * Commercial and market intelligence * Commercial sensitivity * Leadership **EDUCATION** * Bachelor's degree in Business Administration, Administrative Engineering, or related fields **EXPERIENCE** 2 years of experience in category management and/or commercial roles.