**Sales Development Coordinator** --------------------------------- **Introduction** ---------------- Responsible for developing and implementing the Go-to-Market and coverage strategy for the small and medium-sized enterprise (SME) segment across various specialized channels. **About the Role** ------------------ This role is responsible for executing and developing the Go-to-Market strategy for the Micro B2B segment, building business plans and managing targeted plans for sales zones to support achievement of commercial results. **What You Will Do** -------------------- * Lead the Go-to-Market strategy for the SME (Micro B2B) segment of the business in Colombia. * Lead and mobilize sales of the Micro B2B program, ensuring sales performance through execution of planned activities and support to the commercial team. * Manage specialized plans approved to support development of assigned channels. * Monitor and manage sales enablers as tools for tracking and generating early alerts. * Activate the trade marketing function—based on field needs and analytics—to develop strategic initiatives that drive sales performance. * Manage the Go-to-Market investment budget objectively and with a return-on-investment (ROI) focus, guided by your Line Manager. * Lead the commercial digital strategy, ensuring fairness and commercial balance across all distribution channels, always with an omnichannel mindset. * Collaborate closely with cross-functional areas—including Customer Marketing, Trade, Digital, and Commercial Excellence—to advance the SME (Micro B2B) segment. Make things happen. * Achieve the sales budget for your assigned segment and/or zone. **Who You Are** * **Education:** Bachelor’s degree in Business Administration, Marketing, Market Engineering, or related fields. * **Experience:** 4–6 years of experience in consultative sales of intangible products and/or within companies operating B2B channels and/or TAT channel development. * **Basic Knowledge:** Proficiency in CRM, Microsoft Office, databases, pivot tables, SAP, BW, e-commerce, and/or digital marketing. Candidates must demonstrate leadership competencies, team management skills, relationship-building ability, effective communication, strategic vision, analytical capability, commercial acumen, and decision-making capacity. * **Competencies:** Results orientation, leadership, analytical ability, assertive and effective communication. * Must own a personal automobile (mandatory) and be available for travel. **What We Can Offer You** ------------------------- Our purpose, Breaking Barriers to Well-Being, gives meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us **Location** Medellín **Application End Date:** ------------------------- Jan 05, 2026 **Job Requisition ID:** ----------------------- Essity258263