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Job Summary: Support the management and optimization of the B2C sales channel through the e-commerce platform, contributing to business growth and profitability. Key Highlights: 1. Support the management and optimization of the B2C sales channel 2. E-commerce content and product management 3. Analysis of metrics and competition to improve strategy In this role, you will have the opportunity to support the management and optimization of the B2C sales channel via the company's e-commerce platform, contributing to business growth and profitability. Your primary mission will be: 1. Content and Product Management: • Support the creation and updating of attractive and relevant content for products on the online store (descriptions, images, videos, etc.). • Collaborate in managing the product catalog, ensuring correct categorization, pricing, and availability. • Participate in implementing visual merchandising strategies to enhance user experience and increase sales. • Review and update inventory. 2. Metrics Analysis and Monitoring: • Monitor and analyze key e-commerce metrics (traffic, conversion, abandoned carts, etc.). • Identify trends and patterns in data to propose improvements and optimizations for the channel. • Prepare periodic reports with findings and recommendations to support decision-making. 3. Competitive Research and Analysis: * • Conduct research and analysis of online market competitors. • Identify trends, best practices, and opportunities to enhance the company’s value proposition. • Prepare reports with findings and recommendations for the e-commerce channel strategy. Requirements for the Role: • Currently enrolled university student in Business Administration, Industrial Engineering, International Business, or related fields. • Desire to learn fundamentals of digital marketing and e-commerce. • Proficiency in office tools (Intermediate Excel, Word, PowerPoint). • Proficiency in data analysis tools • Intermediate English language proficiency (A2–B1) is ideal • Availability to sign a SENA apprenticeship labor contract . -Requirements- Minimum Education: University / Professional Degree years of experience Keywords: intern, practicante, becario, pasante
