Job Summary: A communications, marketing, or advertising professional to lead brand, event, and sponsorship strategies, ensuring brand positioning and budget management. Key Highlights: 1. Lead branding and positioning strategies. 2. Coordinate events and brand activations. 3. Manage relationships with strategic partners. Join our Communications team! **Location:** Bogotá **Requirements:** * Degree in Communications, Marketing, Business Administration, Advertising, or Business. * Minimum 2 years of experience in marketing. **Knowledge and Skills:** * Coordination of events and brand activations; experience in event and sponsorship management is desirable. * Planning, execution, and monitoring of brand experience strategies (events, partnerships, and sponsorships). * Knowledge of executing BTL, digital, and traditional campaigns. * Experience applying the brand’s visual identity appropriately across all channels. * Experience managing brand budgets and projects, quotations, and supplier and inventory control. * Lead branding and positioning strategies. **Responsibilities:** * Lead, coordinate, and execute Allianz’s event, sponsorship, partnership, and brand experience strategy. * Manage relationships with strategic partners, sponsors, industry associations, and stakeholder groups. * Lead the comprehensive strategy, planning, and execution of the Allianz 15K. * Maximize the value of sponsorships and partnerships by ensuring visibility, compliance, and results generation. * Identify business opportunities and lead generation arising from events and partnerships. * Manage the category budget, optimizing resources and investment. * Measure initiative performance and impact using brand, experience, and business metrics. * Ensure correct brand implementation and production of activations, communications, and merchandising. "Allianz is an equal opportunity employer and therefore welcomes applications regardless of ethnic or cultural background, age, gender, nationality, religion, disability, or sexual orientation" Senior Brand Experience Analyst Join our Communications team! **Location:** Bogotá **Requirements:** * Degree in Communications, Marketing, Business Administration, Advertising, or Business. * Minimum 2 years of experience in marketing. **Knowledge and Skills:** * Coordination of events and brand activations; experience in event and sponsorship management is desirable. * Planning, execution, and monitoring of brand experience strategies (events, partnerships, and sponsorships). * Knowledge of executing BTL, digital, and traditional campaigns. * Experience applying the brand’s visual identity appropriately across all channels. * Experience managing brand budgets and projects, quotations, and supplier and inventory control. * Lead branding and positioning strategies. **Responsibilities:** * Lead, coordinate, and execute Allianz’s event, sponsorship, partnership, and brand experience strategy. * Manage relationships with strategic partners, sponsors, industry associations, and stakeholder groups. * Lead the comprehensive strategy, planning, and execution of the Allianz 15K. * Maximize the value of sponsorships and partnerships by ensuring visibility, compliance, and results generation. * Identify business opportunities and lead generation arising from events and partnerships. * Manage the category budget, optimizing resources and investment. * Measure initiative performance and impact using brand, experience, and business metrics. * Ensure correct brand implementation and production of activations, communications, and merchandising. "Allianz is an equal opportunity employer and therefore welcomes applications regardless of ethnic or cultural background, age, gender, nationality, religion, disability, or sexual orientation"
Valentina Rodríguez
Indeed · HR
Valentina Rodríguez
Indeed · HR
