Retail Media Manager

Description

Job Summary: Lead the strategy, growth, and operations of the omnichannel Retail Media business, driving the Company’s sales and strengthening its strategic positioning. Key Responsibilities: 1. Lead the strategy and growth of the omnichannel Retail Media business 2. Design and execute the annual Retail Media strategy 3. Negotiate strategic agreements with key brands and partners **Job Description** ---------------------- Lead the strategy, growth, and operations of the omnichannel Retail Media business to drive the Company’s sales. Design and execute the annual Retail Media strategy (on\-site, off\-site, in\-store, data monetization), aligned with the Company’s commercial and growth objectives. Define the business growth roadmap: new advertising solutions, formats, and monetization models—identifying growth opportunities through market analysis, benchmarking against global RMNs, and industry trends. Develop FMedia’s positioning as a strategic unit within the Company and represent the Company at industry forums, events, and working groups. Lead the business revenue strategy (forecasting, annual pricing, commercial packages), monitoring revenue and margin performance, identifying gaps, and activating acceleration plans. Negotiate strategic agreements with leading brands and key partners, overseeing the 360° commercial proposal roadmap: onsite, offsite, data, and omnichannel experiences. Develop partnerships with technology platforms, data providers, and external media partners—always aiming to optimize current processes and adopt new industry technologies. Lead the evolution of the Retail Media product portfolio: Sponsored Products, Display Onsite, Offsite Media, In\-store Media / OOH / screens, Data \& Audiences—to capture customer needs and translate them into product and tech requirements. Define and uphold the performance measurement framework: ROAS, incrementality, attribution, omnichannel effectiveness. Promote the use of first\-party data for segmentation and improved outcomes; develop executive and client reporting focused on performance and business value. **Candidate Requirements** -------------------------- * Bachelor’s degree in Business Administration, Commerce, or related fields * Minimum 5 years of experience in retail, e-commerce, or media agencies * Advanced English proficiency **Selection Process** ------------------------ Our selection process is conducted via Aira—a recruitment platform designed to enhance your application experience. To apply, you only need to: 1\. Apply to this position 2\. Check your email 3\. Log in to Aira and complete the requested questions and/or assessments If your profile matches our requirements, we will contact you by email (via Aira) to proceed to the in-person stage. **About Us** ------------------ We are over 88,000 people who work every day toward our firm Purpose—Simplify and Enjoy Life More. We operate across 9 countries and comprise five major brands across diverse industries: Falabella Retail, Sodimac, Banco Falabella, Tottus, and Mallplaza. Each brand shapes who we are—and together, as One Team, we strive daily to reinvent ourselves and exceed our customers’ expectations. A team full of dreams that makes things happen. We dare to launch and innovate, take risks, and create opportunities—keeping us at the forefront and driving us to reinvent ourselves to deliver the best shopping experience at every touchpoint with us.