Job Summary: This role leads corporate communication strategy, focusing on digital positioning to amplify Roche's employer brand, innovation value, and ESG achievements. Key Highlights: 1. Lead corporate communication strategy and digital positioning 2. Drive Employer Brand, Innovation Value, and Sustainability (ESG) 3. Manage public relations, digital strategy, and social media At Roche, you can be your authentic self and will be appreciated for your unique qualities. Our culture fosters personal expression, open dialogue, and genuine connections. Here, you are valued, accepted, and respected for who you are—creating an environment where you can grow both personally and professionally. Together, we aim to prevent, stop, and cure diseases and ensure everyone has access to healthcare—today and in the future. Join Roche, where every voice matters. The Position Lead the development and implementation of the corporate communication strategy with a strong focus on Roche’s digital positioning. The central objective is to ensure the organization’s "corporate voice" resonates both internally among employees and externally across the broader ecosystem, leveraging new social media platforms, digital channels, and interactive formats. This role is critical to positioning Roche as a leader in Employer Branding, amplifying the narrative around Innovation Value, and showcasing Sustainability (ESG) achievements through a robust and modern digital footprint. **About Our Opportunity:** **Key responsibilities include:** * Public Relations and Stakeholder Engagement (PR & Stakeholder Engagement): Lead the development, coordination, and execution of tactical public relations (PR) plans and strategies designed to protect and elevate Roche’s corporate reputation. Serve as the primary point of contact and proactively build trusted relationships with key stakeholders across the ecosystem (media outlets, PR agencies, opinion leaders, and key influencers). This includes managing media inquiries, drafting press releases, opinion articles, and coordinating media events—ensuring messages about Innovation Value and Sustainability (ESG) are communicated persuasively and consistently to external audiences. * Digital Strategy, Planning, and Execution: Lead the end-to-end design, planning, and execution of the organization’s overall digital strategy. Collaborate closely with senior leadership to translate tactical plans into action across digital channels, implementing new communication vehicles and preparing leaders to serve as active ambassadors and spokespersons for Roche on emerging social media platforms. * Social Media Brand Positioning (Social Media Management): Communicate the corporate image, organizational programs, and strategic initiatives via social media and emerging digital tools. Write, edit, and produce content tailored for new social platforms (e.g., microblogging formats, blogs, short videos, and trending social networks) to engage younger audiences and key professional profiles. * Community Management and Digital Listening (Social Listening): Monitor Roche’s online presence and its digital communities. Represent the company’s messaging to the digital community, analysts, and the general public. Build and maintain relationships with social media influencers to create positioning opportunities, generating favorable "buzz" and positive coverage of our culture and ESG projects. * Digital Content Creation and Editing (Content Creation): Design and optimize essential communication materials (intranet, email newsletters, webcasts, interactive emails, and speeches). Review all internal and external content prior to dissemination to ensure message accuracy, clarity, and appropriateness for the digital environment—maintaining an agile and approachable tone. * Omnichannel Alignment and Innovation Ecosystem: Coordinate internal digital communication efforts with teams focused on external communications (e.g., Marketing, Public Relations). Ensure the narrative around "Innovation Value" (such as the Knowledge Community) is experienced as a seamless, consistent omnichannel journey across all of the company’s digital touchpoints. **Your Profile:** The ideal candidate demonstrates self-management, proactivity, and attention to detail. Excellent communication skills enable influence across multifunctional teams toward shared goals, along with the ability to learn—and unlearn. * University degree in communications or related fields. * Relevant experience in corporate communications roles, including responsibilities for communication strategy (planning and execution), social media management, and digital tools is required. * Intermediate-to-advanced English language proficiency. Relocation benefits are not available for this position. Who We Are A healthier future drives us to innovate. More than 100,000 employees worldwide work together to achieve scientific breakthroughs and ensure universal access to healthcare—today and for future generations. Through our commitment, over 26 million people are treated annually with our medicines, and more than 30 billion tests are conducted using our diagnostics products. We encourage each other to explore new possibilities, foster creativity, and set ambitious goals to deliver life-changing health solutions. Together, we can shape a healthier future. Roche is an equal opportunity employer.
Valentina Rodríguez
Indeed · HR
Valentina Rodríguez
Indeed · HR
