Product Manager

Description

Position Summary: Chalver Laboratories of Colombia is seeking a Product Manager to lead the marketing and pharmaceutical product development strategy. Key Highlights: 1. Lead the marketing and pharmaceutical product development strategy. 2. Design and implement comprehensive marketing plans to drive sales growth. 3. Strengthen relationships with scientific societies and key opinion leaders. We are looking for a Product Manager! **Chalver Laboratories of Colombia** is seeking a **Product Manager** to lead the marketing and development strategy for assigned products, contributing to sales growth, profitability, and positioning of the pharmaceutical portfolio. Job Objective Design and develop the **marketing plan for assigned products**, through market analysis, planning, implementation, and control of marketing strategies and activities, aiming to achieve the company’s commercial and strategic objectives. Main Responsibilities * Design and implement comprehensive marketing plans, considering the **product, price, promotion, and place** variables. * Plan, execute, and control marketing strategies for assigned products. * Establish and monitor the sales budget for each product, considering historical data and market trends. * Design strategies aimed at increasing sales, **market share, and profitability** of the portfolio. * Optimize promotional investment and efficiently manage allocated resources. * Continuously analyze the market and competitors’ activities to identify opportunities and establish action plans. * Identify new business opportunities based on market knowledge and the target group’s needs. * Strategically manage the product portfolio under responsibility. * Research and develop launch plans for new products and line extensions. * Monitor finished product inventory, medical samples, and promotional materials. * Maintain and strengthen relationships with **scientific societies and key opinion leaders**. * Provide advisory support and guidance to Medical Representatives and Sales Representatives regarding assigned products. * Develop value-added programs targeting patients to enhance therapy adherence. * Plan and coordinate national cycle meetings, evaluating results and presenting management reports. * Participate in the design and development of promotional and advertising materials according to each product’s needs. * Coordinate national production, printing, and distribution of promotional materials and medical samples. * Participate in relevant events, congresses, and scientific activities for product positioning. * Promote effective alignment between **Sales and Marketing** departments, reinforcing teamwork and goal achievement. * Monitor execution of marketing plans and promptly report results, progress, and updates. * Control the budget allocated for promotional investment and medical samples. * Ensure appropriate product rotation through approved promotional strategies. * Safeguard proper corporate image management with customers, suppliers, and other stakeholders. * Timely manage and legalize travel expense advances, ensuring required documentation is provided. Requirements **Academic Qualification:** Professional degree in administrative or health-related fields, with a **specialization in Marketing**. **Experience:** Minimum **3 years of experience in similar roles**, preferably within the pharmaceutical industry or related sectors. Technical Knowledge * Familiarity with the company’s product portfolio. * Proficiency in market analysis tools such as **IMC and Close Up**. * Proficiency in **Microsoft Office** tools, especially Excel and PowerPoint. * Planning and execution of marketing strategies. * Market and competitor behavior analysis. * Budget and promotional investment management. * Product development and launch. * Portfolio management and product positioning. * Analysis of commercial and market indicators. Competencies We seek a candidate with: * Logical analytical ability. * Planning and organizational skills. * Leadership. * Decision-making capability. * Results and achievement orientation. * Strategic thinking. * Ability to manage multiple projects and priorities. * Communication and teamwork skills. * Ability to build relationships with diverse stakeholder groups. Conditions **Position:** Product Manager **Department:** Marketing **Sector:** Pharmaceutical **Contract Type:** To be defined according to the vacancy **If you have experience in pharmaceutical marketing, strategic vision, analytical capability, and passion for developing products and commercial strategies, this opportunity is for you. Apply now and join Chalver Laboratories of Colombia!** Work Location: On-site employment