Summary: This role involves leading performance media strategies for the Colombia market, translating objectives into full-funnel plans, coordinating operations with agencies, and optimizing campaigns. Highlights: 1. Lead performance media strategies for the Colombia market 2. Collaborate with cross-functional teams to improve conversion journeys 3. Utilize data analysis for optimization and strategic decision-making **Job Description** **Responsibilities:** * Support the South America media leadership in planning and executing performance media strategies for Colombia market; * Translate brand, retail and business objectives into full‑funnel performance plans (leads, sales, digital contribution, ROAS); * Coordinate day‑to‑day performance media operations across paid search, paid social, programmatic and other biddable channels (e.g., Google Ads, Meta, DV360\), together with the media agency; * Challenge and refine agency recommendations using briefs, sales targets, benchmarks and test results; * Track and report core KPIs ensuring consistent optimization and clear storytelling for stakeholders; * Work with Analytics/BI and local teams to use dashboards and reports to identify opportunities, trends and issues in each market; * Support budget management for media campaigns in the market, helping recommend the best allocation by channel, funnel stage, product and audience, and ensuring basic financial control; * Collaborate with CRM, website and retail \+ aftersales teams to improve the end‑to‑end conversion journey (from media click to lead and sale); * Build strong day‑to‑day relationships with local marketing teams and agencies, ensuring alignment on priorities, timelines and deliverables. **What we're looking for:*** Strong expertise in Marketing, \& Performance * Advanced skills in Microsoft Office tools (Excel, PowerPoint, SAP, etc.) * Knowledge of finance, statistics, and project management concepts * Bachelor's degree and postgraduate specialization in Marketing, Business Administration, or Digital\-related fields * Around 4\-7 years of experience leading Marketing, Media, or Digital strategies * Proven experience managing budget * Ability to work independently and collaborate effectively with corss\-functional teams * Excellent interpersonal and realtionship\-building skills * Excel proficiency, power bi, e xperience analyzing dashboards and performance metrics * Strong data analysis and interpretation skills * Advanced English **What can give you a competitive advantage** Experience with large media agencies or international companies \&\#xa;\&\#xa;GM does not provide immigration\-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.\&\#xa;\&\#xa;This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.\&\#xa;\&\#xa;This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.\&\#xa;\&\#xa; **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team. **Non\-Discrimination and Equal Employment Opportunities** General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role\-related assessment(s) and/or a pre\-employment screening prior to beginning employment. To learn more, visit **How we Hire** . **Accommodations** General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, **email** us or call us at 1\-800\-865\-7580\. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Valentina Rodríguez
Indeed · HR
Valentina Rodríguez
Indeed · HR
