Digital Marketing Analyst

Description

Job Summary: We are seeking a Digital Marketing Specialist to lead data research and analysis, designing, monitoring, and optimizing performance-driven digital marketing strategies. Key Highlights: 1. Lead digital marketing data research and analysis 2. Design, execute, and optimize SEO/SEM campaigns 3. Analyze metrics for continuous improvement Are you passionate about data, market trends, and digital campaign optimization? We are looking for an analytical, detail-oriented, and results-driven **Digital Marketing Specialist**. Position Objective Lead data research and analysis to design, monitor, and optimize digital marketing strategies focused on achieving objectives and delivering measurable results. Main Responsibilities * Research market trends, competitors, and user behavior. * Design, execute, and optimize conversion- and KPI-focused digital campaigns **SEO/SEM**. * Manage and optimize high-volume advertising budgets. * Analyze traffic and performance metrics to propose actions for continuous improvement. Requirements **Education:** Bachelor's degree in Social Communication, Advertising, Business Administration, Industrial Engineering, or related fields. **Experience:** Minimum **3 years** managing digital marketing, SEO/SEM strategies, and monthly budgets exceeding **$100 million**. **Knowledge:** Google Ads, Meta/Facebook Ads, Google Analytics, Data Engineering, Adobe Suite, Design Thinking, and creative concept development. Conditions * **Contract Type:** Indefinite-term contract. * **Working Hours:** Monday to Friday. * **Work Mode:** On-site with 1 day of remote work per week. * **Location:** Bogotá D.C. * **Salary:** Minimum Legal Monthly Wage (SMMLV). **If you meet the profile and are interested in this opportunity, please send us your resume.** Workplace: On-site employment