Digital Trafficker

Description

Job Summary: We are seeking a passionate Digital Trafficker with expertise in digital marketing, experienced in creating, optimizing, and scaling high-performance advertising campaigns. Key Highlights: 1. Excellent work environment 2. Growth opportunities 3. Continuous training **Digital Trafficker (Digital Advertising Specialist)** Employment Type * Full-time Salary To be agreed upon, based on experience. Job Description We are looking for a **Digital Trafficker** passionate about digital marketing, with experience in creating, optimizing, and scaling high-performance advertising campaigns on Meta Ads and Google Ads. The candidate will be responsible for managing advertising budgets, analyzing metrics, optimizing campaigns, and delivering measurable results to increase sales and customer acquisition. Responsibilities * Create, configure, and manage campaigns on: * Meta Ads (Facebook and Instagram) * Google Ads (Search, Display, YouTube, and Performance Max) * TikTok Ads (preferred) * Define audience segmentation strategies. * Conduct A/B testing of ads, audiences, and creatives. * Optimize campaigns daily to improve ROAS. * Manage advertising budgets. * Analyze metrics and prepare performance reports. * Install and verify proper functionality of: * Meta Pixel * Google Tag Manager * Google Analytics 4 (GA4\) * Conversion API (preferred) * Implement events and conversions. * Identify improvement opportunities. * Collaborate closely with design, content, and sales teams. * Propose new strategies to increase conversions and reduce cost per acquisition (CPA). RequirementsEducation * Bachelor’s degree, technologist, or technician in Marketing, Advertising, Communications, Business Administration, or related fields. Experience * Minimum 2 years managing paid campaigns. * Proven experience managing advertising budgets. * Portfolio or case studies (preferred). Technical Skills Required: * Meta Business Suite * Meta Ads Manager * Google Ads * Google Analytics 4 * Google Tag Manager * Excel or Google Sheets * Interpretation of digital metrics Preferred: * TikTok Ads * LinkedIn Ads * Hotjar * Looker Studio * WordPress * Shopify * CRM (HubSpot, GoHighLevel, Zoho, or similar) Performance Indicators (KPIs) * ROAS * CPA * CPL * CTR * CPC * CPM * CAC * Conversion Rate * Leads generated * Sales attributed to campaigns Competencies * Analytical thinking. * Results orientation. * Organization. * Proactivity. * Effective communication. * Teamwork. * Data-driven decision-making ability. * Attention to detail. We Offer * Excellent work environment. * Growth opportunities. * Continuous training. * Work on projects across diverse industries. * Bonuses for achieving objectives (if applicable). Work Location: On-site employment