Marketing Analyst

Description

Job Summary: Implement the brands' marketing plan, propose category opportunities, and lead product development and innovation. Key Highlights: 1. Implementation of marketing plans and product/brand improvement. 2. Proposal and implementation of promotions and in-store activities. 3. Leadership in new product and packaging concepts. **Marketing Analyst** **1\. PURPOSE / MISSION** Implement the brands' marketing plan and propose category opportunities. **2\. EDUCATION** **Academic Background** * Industrial Engineering professional or related field. **3\. TECHNICAL KNOWLEDGE** * Marketing knowledge (preferred). * Numerical and competitive analysis capability. * Interpersonal skills; preferably with experience working with suppliers and sales teams. * Digital marketing knowledge (preferred). * Office tools: Word, Excel, and PowerPoint. **4\. EXPERIENCE** * 1 to 3 years supporting commercial and/or marketing processes. * Internships relevant to the area. **5\. RESPONSIBILITIES** **Purpose / Deliverable: BRANDS** 1\. Research, propose, and implement actions aimed at achieving planned marketing objectives and other product and/or brand improvement activities. 2\. Propose and implement promotions and in-store activities to ensure sales budget compliance and brand development. 3\. Lead new product and packaging concepts to contribute to brand and category improvement. 4\. Identify and evaluate market competition, monitor brand health, and propose actions to capitalize on company opportunities and counter competitors' initiatives. 5\. Coordinate communication proposals aligned with brand strategies to support proper implementation. 6\. Monitor category sales execution and profitability indicators to propose timely actions contributing to category growth. 7\. Monitor advertising expenses to optimize investments for assigned categories. 8\. Lead new product development and innovation processes, as well as activations. 9\. Administer and consolidate primary group formats, demand planning, management indicators, purchase orders, and product catalogs. 10\. Monitor the market to understand trends and consumer behavior. **Decision-Making / Authority Level** **Proposes:** * Improvement plans. * Products and innovations. * Actions to counter competitors. * Activities and promotions. **Decides:** * Digital strategy for assigned brands.