Digital Strategist (Multimedia Developer)

Description

Job Summary: Digital strategist responsible for content administration, strategy planning, social media monitoring, and digital campaign management. Key Highlights: 1. Administers and maintains content on digital platforms. 2. Plans social media strategies and analyzes data. 3. Manages campaigns and launches products and services digitally. An advertising-sector company requires a DIGITAL STRATEGIST to work in the city of Pereira. CUOC Code: 24312 Skills: reading comprehension, text writing, assertive communication, critical thinking, activity evaluation and control, teamwork, service orientation, creativity. Responsibilities: 1. Administer and maintain published content on the website, social media, virtual platforms, and editorial calendars of teams. 2. Prepare and plan the strategy to be followed on social media, monitor market evolution, analyze and interpret provided data, and propose solutions. 3. Monitor social media, publish content, and ensure the brand’s or company’s digital reputation functions properly. 4. Plan publications according to company requirements. 5. Manage campaigns and product and service launches via social media. 6. Interact virtually with customers, users, and other individuals belonging to the community being managed. 7. Create and edit content, and define written expression formats, keyword strategies, graphics, audio, video, websites, mobile apps, blogs, and newsletters according to publication objectives. 8. Write advertising copy and multimedia scripts, and organize the production and placement of material on social media. 9. Collect and analyze statistics, and continuously monitor social media management performance through audience measurement, content impact on audiences, consumption patterns, consumer preferences, potential demand, market characteristics, online reputation among the public, companies, and brands. 10. Develop guidelines, systems, and best practices for content creation. 11. Advertising platform management: Meta Ads (Facebook and Instagram), Google Ads (Search, Display, YouTube) (Desirable), TikTok Ads or LinkedIn Ads · Education level: Technology degree or university degree in marketing, advertising, social communication, business administration, digital business, industrial engineering (with focus on marketing/analysis), or related fields. Knowledge: metric analysis, interpretation of key indicators: CTR, CPC, CPA, ROAS. Experience: 6 months in related positions. Contract type: Fixed-term. Salary: between $2,000,000 and $2,500,000 depending on profile, plus statutory benefits. Working hours: Monday to Friday, 7:30 a.m. to 5:30 p.m., fulfilling the statutory 44-hour workweek. -Requirements- Minimum education: University / Technological program Years of experience Keywords: online, developer, programmer