Content Manager

Description

Job Summary: Smart Nutrition Colombia is seeking a Content Manager to lead the production and management of brand content on social media, including planning, scripting, and coordination. Key Responsibilities: 1. Lead the brand's social media content strategy. 2. Coordinate with ambassadors and the creative team to produce on-brand content. 3. Analyze metrics to refine the content strategy. Smart Nutrition Colombia, a sports supplementation brand (Whey Pure, GL Smart, Nitrox Ignite, Mass Evolution, Smart Bar, CRE4 Smart, Smart Burner), seeks a Content Manager to lead the production and management of brand content on social media: editorial planning, on-brand copywriting and video scripts, coordination with ambassadors and the creative team, and performance tracking. **Main Responsibilities** * **Editorial Planning:** Build and maintain a content calendar balancing the pillars of Educational, Lifestyle, Commercial, and Aspirational content. * **Copywriting and Scripting:** Write or oversee copy, video scripts, and carousels following the brand voice system (direct, simple, no filler, no clichés). * **Ambassador Management:** Coordinate briefs, recordings, and content tone with each ambassador according to their archetype (authority, resilience, approachability, community, etc.). * **Funnel-Based Classification:** Ensure each piece is tagged and balanced across B1 Virality, B2 Authority, and B3 Conversion. * **Creative Coordination:** Collaborate with designers, video editors, and photographers to ensure timely delivery of all assets, fully aligned with brand guidelines. * **Evidence and Compliance:** Verify that any scientific claim is supported by real studies no older than six years, and halt publication of unverified statistics or quotes. * **Product-Specific Rules:** Ensure each product’s messaging respects its defined boundaries (e.g., GL Smart is never positioned as a pre-workout; pre-workouts must avoid absolute promises). * **Analytics and Reporting:** Measure reach, saves, comments, and conversion per funnel stage, and adjust strategy based on these insights. **Requirements** * **Education:** Technical or technological degree in Communications, Marketing, Advertising, or related fields. * **Experience:** Minimum 2 years managing content for a brand, preferably in consumer goods, sports, health, or supplementation. * **Portfolio:** Demonstrable examples of original copy, scripts, or campaigns with measurable results (not merely aesthetically pleasing pieces). **Technical and Soft Skills** * Persuasive writing focused on engagement (saves, comments), not just aesthetics. * Proficiency in Meta Business Suite, TikTok Business, Canva and/or CapCut; basic video editing knowledge. * Ability to interpret basic social media metrics (reach, retention, CTR) to inform decisions. * Strong organizational skills to manage an editorial calendar with multiple simultaneous deliverables. * Clear communication to brief ambassadors, freelancers, and internal teams. * Sound judgment to distinguish between virality, authority, and conversion content without overpromising. **Send your CV/portfolio to:** rh@smartnutritioncolombia.com Workplace: On-site employment