E-Commerce Specialist

Description

Job Summary: Bivien seeks an e-commerce professional to optimize its digital ecosystem, ensuring flawless technical, commercial, and operational performance from user experience to delivery. Key Highlights: 1. Lead the strategy and technical operation of the digital ecosystem. 2. Boost organic and inorganic visibility (SEO, SEM, GEO). 3. Coordinate digital commercial campaigns and customer experience. At **Bivien**, our digital ecosystem is a strategic channel growing strongly, and we are looking for the person who will take it to the next level. **Responsibilities** --------------------- Responsible for ensuring our e\-commerce presence operates flawlessly—technically, commercially, and operationally—from the experience of visitors to our sites, through to order delivery. Main areas of work: **UX/UI Design and Conversion Rate Optimization (CRO)** You will define navigation architecture, structure the purchase flow, and design layouts that make every visit intuitive, agile, and engaging. You will analyze user behavior using heatmaps, conversion funnels, and A/B testing to convert more visitors into actual buyers. **Technical Operation of the Web Ecosystem** You will monitor daily performance of our platforms (frontend and backend), ensuring availability, loading speed, security, and seamless integration among e\-commerce, inventory systems, payment gateways, and logistics. **Digital Commercial Strategy** You will coordinate with Brand Management teams to activate promotions, CyberDays, Black Friday, Tax-Free Days, and other special dates—ensuring each campaign is executed perfectly across all our sites. **Organic and Inorganic Visibility (SEO · SEM · GEO)** You will implement on\-page SEO best practices, support conversion-oriented digital advertising campaigns, and optimize search engine presence using AI (GEO), so Bivien appears where people search. **Digital Customer Service** You will handle and resolve online channel inquiries, complaints, and incidents, and manage returns and exceptions in coordination with logistics providers. **Key Requirements** -------------------------- * Degree in Marketing, Business Administration, Industrial Engineering, Advertising, Interactive Media Design, or related fields with a digital focus. * More than **3 years managing e\-commerce stores end\-to\-end**, ideally within mass consumer goods companies. * Proficiency in platforms such as **Shopify, VTEX, WooCommerce, or Magento**. * Solid experience with **Google Analytics (GA4\), Google Search Console, and Meta Ads Manager**. * Strong foundation in **SEO, GEO, and SEM** (both technical and content-related). * Experience with helpdesk tools, CRM systems, and payment gateways (PayU, Mercado Pago, Bold, Wompi, among others). * Total experience: minimum **4 years** in related roles.