Description
Job Summary:
We are seeking a professional to analyze and transform evidence into structured diagnostics, contributing the customer perspective to strategic and operational decisions.
Key Highlights:
1. Collect, analyze, and transform evidence into structured diagnostics.
2. Map pains, breakpoints, and opportunities of the AS-IS experience.
3. Propose experience and interaction quality metrics.
**Join Stefanini!**
At Stefanini, we are more than 30\.000 brilliant minds, connected from 40 countries, doing what they love and co\-creating a better future.?
**Responsibilities and Authorities**
* Responsible for collecting, analyzing, and transforming available evidence into a structured diagnosis of the current experience. Contributes the customer and user perspective to strategic, functional, and operational channel decisions.
* Ensures recommendations are based not only on internal demands or technological possibilities, but also on observable needs, behaviors, pains, and expectations.
* Review existing documentation, research, metrics, and evidence.
* Support the inventory and characterization of current WhatsApp channels.
* Map stakeholders, segments, actors, and usage contexts.
* Plan and conduct interviews, discovery sessions, and validations.
* Establish the baseline of the current experience.
* Map AS\-IS journeys by prioritized segment or domain.
* Identify pains, breakpoints, frictions, needs, and opportunities.
* Analyze root causes, impacts, and recurrence of key issues.
* Organize qualitative and quantitative evidence to support prioritization.
* Define hypotheses and questions to be validated during the project.
* Participate in defining conversational experience principles.
* Collaborate in building TO\-BE journeys.
* Design and execute flow validation with representative users.
* Consolidate findings, recommendations, and adjustments following validations.
* Define the experience measurement and value capture framework.
* Propose metrics such as CSAT, CES, resolution rate, abandonment rate, recurrence rate, and handoff quality.
* Support definition of KPIs and OKRs related to experience and adoption.
* Ensure experience insights are incorporated into the backlog and roadmap.
**Requirements and Qualifications** **Deliverables Under Your Responsibility**
* Discovery and validation plan.
* Stakeholder and segment map.
* AS\-IS experience diagnosis.
* AS\-IS journeys.
* Pains, breakpoints, and opportunities map.
* Evidence and hypothesis matrix.
* Conversational experience principles.
* User validation plan and report.
* Recommendations derived from validations.
* Experience metrics framework.
* Baseline and tracking metrics.
Looking for a place where your ideas shine?
With over 38 years of experience and a global presence, at Stefanini we transform tomorrow—together. Here, every action matters and every idea can make a difference. Join a team that values innovation, respect, and commitment.
If you are a disruptive individual, committed to continuous learning, and innovation is in your DNA, then we’re what you’re looking for. Come and let’s build a better future—together!