Franchise Head

Description

Job Summary: This role leads the strategic development of marketing and sales in the pharmaceutical industry for the Andean Cluster, driving growth and innovation. Key Highlights: 1. Lead Marketing and Sales teams in the pharmaceutical industry. 2. Make an impact at a company that turns ideas into life-changing medicines. 3. Lead the franchise and current & future portfolio strategy. **Location** Bogotá, Bogota D.C., Colombia **Job ID** R\-257217 **Date posted** 22/08/2026 *Do you have experience leading Marketing and Sales teams in the pharmaceutical industry? Would you like to apply your expertise to make an impact at a science-driven company that turns ideas into life-changing medicines? Then AstraZeneca could be the right company for you!* *In the Andean Cluster, we have an exciting opportunity in Bogotá, Colombia for the role of* ***Franchise Head****. This role is responsible for leading the development and implementation of the franchise marketing strategy, driving sustainable business growth, and aligning the promotional team to ensure achievement of commercial objectives — always aligned with global strategy and company guidelines.* **Requirements for the Role:** * Bachelor’s degree in Business Administration, Business, Marketing, or related fields. * Advanced English proficiency. * Minimum 5 years of experience in marketing, sales, and/or access within the pharmaceutical industry. * Deep understanding of the pharmaceutical market, including current trends, competitive, commercial, and access dynamics. * Experience developing and implementing commercial and marketing strategies for franchises or business units with products already in-market and new launches. * Experience working with and/or directly leading (or influencing) field teams to achieve business objectives. * Ability to lead multidisciplinary teams and foster cross-functional collaboration. * Strong analytical, strategic, and data- and KPI-driven decision-making skills. * Solid digital competencies (Teams, Copilot, AZChatGPT, PowerPoint, Power BI) * Fluent communication and effective interactions — using scientific and/or business content — with internal and external stakeholders to drive success. **Key Responsibilities:** * Lead the franchise, current and future portfolio strategy to ensure budget and commercial objectives are met across the Andean Cluster. * Coordinate the development and execution of the brand strategic plan aligned with AstraZeneca’s regional and global guidelines. * Solid understanding of scientific evidence to effectively interpret, communicate, and make decisions regarding the assigned portfolio. * Manage P\&L, marketing mix, and define the investment plan for the assigned franchise to improve sales and profitability. * Develop, present, and manage required business presentations and business cases (e.g., business review, pricing BC, etc.). * Coordinate field execution, panel management, and development of territorial plans for the franchise’s promotional team. * Define and manage training and capability development for the promotional and marketing teams under responsibility — including sales techniques and scientific communication, among others. * Monitor and manage performance indicators to define strategies that drive achievement of business goals. * Manage talent under responsibility, actively participating in attraction, selection, performance management, development, retention, and succession planning. * Lead with a growth, innovation, and continuous learning mindset. * Design and implement communication strategies targeted at diverse internal and external stakeholders. * Build and strengthen strategic relationships with Key Opinion Leaders (KOLs), scientific societies, and other key healthcare stakeholders. * Ensure appropriate demand planning and forecast accuracy for the franchise. * Promote collaborative, cross-functional work with Marketing, Medical, Access, Finance, Legal, Compliance, Procurement, IT, and other functions to ensure successful execution of the business strategy. * Drive compliance with corporate requirements, policies, and processes across the entire team under responsibility. *We invite you to apply to* ***AstraZeneca****, a company committed to being a* ***Great Place to Work****, where you have the power to push the boundaries of science and unleash your entrepreneurial spirit. There is no better place to make a difference in medicine, for patients, and for society. You will be part of an inclusive culture that champions diversity, collaboration, and continuous learning — empowering your professional growth and development throughout your career. We are on an exciting journey to pioneer the future of healthcare.* **Date Posted** 23\-ago\-2026 **Closing Date** 28\-ago\-2026 AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry\-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non\-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.