Commercial Analyst

Description

Position Summary: At Nueve11, we are seeking a Commercial Analyst responsible for transforming data into actionable insights to support commercial decision-making and optimize retention, reactivation, and loyalty strategies. Key Highlights: 1. User behavior analysis and campaign measurement. 2. Identification of trends, opportunities, and commercial segments. 3. CRM tool configuration and support in defining commercial actions. At Nueve11, we are seeking a Commercial Analyst responsible for transforming user, campaign, and product data into actionable insights to support commercial decision-making. The selected candidate will work alongside the Commercial Coordinator to identify opportunities, define segments, and optimize retention, reactivation, and loyalty strategies. They will also be responsible for executing CRM tool configurations. Key Responsibilities * Analyze user behavior, including registrations, deposits, recurrence, activity, and churn. * Measure campaign, promotion, bonus, and communication results. * Monitor conversion, retention, reactivation, and frequency KPIs. * Identify trends, opportunities, alerts, and commercially promising segments. * Prepare reports, dashboards, conclusions, and recommendations for the Commercial Coordinator. * Create and update user segments in Centrivo Dynamics and Centrivo CRM. * Configure automated journeys, audiences, rules, conditions, and campaign criteria. * Support the definition of target audiences, channels, offers, and steps for each commercial action. * Propose tests, adjustments, and improvements based on results. * Deliver databases, segments, and guidelines to the Commercial Assistant for execution. * Verify that implemented campaigns align with the defined strategy. * Document results, learnings, and recommendations for future campaigns. Requirements * Bachelor’s degree in Marketing, Business Administration, Economics, Engineering, Statistics, Data Science, Business, or related fields. * Minimum two years of experience in commercial analysis or related areas. * Experience in data analysis, KPIs, database management, and CRM administration. * Knowledge of segmentation, report generation, and campaign measurement. * Ability to interpret data and formulate commercial recommendations. * Analytical thinking, attention to detail, and synthesis capability. * Results-oriented mindset and collaborative work ethic. * Knowledge of iGaming and English is desirable. Work Location: On-site employment