Job Summary: We are seeking a Content Analyst to generate, optimize, and manage digital content, applying SEO and leveraging AI to enhance brand visibility and relevance. Key Highlights: 1. SEO content creation and optimization for various digital channels. 2. Use of AI for text generation and support in video creation. 3. Content performance analysis using Google Analytics 4. At Julius, we are looking for a **Content Analyst**. **Required Education:** * Degree in Social Communication, Audiovisual Communication, Advertising, or Graphic Advertising Communication. **Specific Technical Knowledge:** * Basic knowledge of SEO positioning, keyword research, and content updating. * Experience in researching, writing, publishing, and optimizing written content for blogs, websites, digital campaigns, and other platforms within the digital ecosystem. * Understanding of how content impacts SEO positioning, brand relevance, and communication campaign performance. **Digital Tools Proficiency:** * Google Workspace (G Suite). * Jira. * Office productivity tools. * Google Analytics 4 (GA4). * Experience with DNN or knowledge of CMS management. **Responsibilities:** * Create original content for blogs, landing pages, websites, and other channels aligned with brand strategy and tone. * Conduct keyword research and trend analysis to support organic search positioning. * Optimize and update existing content to improve performance and relevance. * Write copy for websites and campaigns on platforms such as Meta, YouTube, Google Ads, and other digital channels. * Support the creation of emails for automation campaigns (e.g., AON). * Use AI tools to generate texts adapted to multiple digital formats. * Participate in AI-based video creation, leveraging high-performing blog content to improve organic reach and search engine visibility. * Monitor key performance indicators (KPIs) related to content performance (e.g., time on page, CTR, bounce rate) using tools like Google Analytics 4 (GA4). * Manage and upload content onto websites. * Archive and organize writing documents and thematic research materials. * Continuously optimize digital assets and files. * Ensure content alignment with brand voice and strategic objectives. * Manage the digital repository of texts (blogs, landing pages, websites) and keep it updated. * Research relevant topics and keywords aligned with blog and business objectives. * Write and publish blog content on designated websites. * Improve and optimize existing blog articles. * Create copy for websites, landing pages, and other digital channels. * Research and write automated or promotional emails (e.g., AON). * Write digital advertising copy for various platforms (e.g., Meta, YouTube, Google Ads). * Apply SEO best practices and digital writing standards to every piece produced. * Use AI to accelerate text or supplementary material production. * Support AI-driven audiovisual content creation based on blog performance. **Experience:** * Minimum 1 year of experience writing SEO-optimized content for blogs or websites. * Preferred experience in digital agencies or corporate content departments with strong digital presence. * Experience writing advertising copy, email content, and multichannel campaign texts. **Contract Type:** * Permanent. **Residence Requirement:** * Medellín. Position Type: Full-time, Permanent