Online Reputation & Search Analyst

Description

Summary: This role involves shaping Gallagher's online presence across various platforms, focusing on ORM, Local SEO, Technical SEO, and Answer Engine Optimization to ensure accurate and consistent brand information. Highlights: 1. Shape Gallagher's online presence across Google Business Profiles and AI search. 2. Manage and optimize business listings, location data, and online reviews. 3. Collaborate with SEO, Content, Analytics, and Web Platform teams. **Introduction** Welcome to Gallagher \- a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what’s right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you’ll find more than a job; you’ll find a culture built on trust, driven by collaboration, and sustained by the belief that we’re better together. Whether you join us in a client\-facing role or as part of our brokerage division, our benefits and HR consulting division, or our corporate team, you’ll have the opportunity to grow your career, make an impact, and be part of something bigger. Experience a workplace where you’re encouraged to be yourself, supported to succeed, and inspired to keep learning. That’s what it means to live The Gallagher Way. **Overview** You'll help shape Gallagher's presence across Google Business Profiles, location pages, directories, online reviews, and AI\-powered search experiences. This role sits at the center of ORM, Local SEO, Technical SEO, and Answer Engine Optimization, helping make sure our location and brand information is accurate, easy to find, and consistent across the platforms people use every day. You'll work closely with SEO, Content, Analytics, and Web Platform colleagues to support visibility, reputation, and customer engagement. **How you'll make an impact** You'll help keep Gallagher’s location and brand information accurate, visible, and consistent across search, maps, directories, reviews, and AI\-powered search experiences. You'll work with SEO, Content, Analytics, and Web Platform colleagues to improve how our local presence performs across traditional and emerging search platforms: * Manage and optimise Google Business Profiles, business listings, location data, and location pages across digital platforms, including Yext. * Monitor and respond to online reviews, ratings, and reputation signals to help protect and strengthen brand reputation. * Support Local SEO and AEO activity across location pages, business profiles, and reputation platforms. * Work with SEO and Web Platform teams to find and fix technical SEO issues that affect location visibility and performance. * Maintain structured data and other machine readable signals that help search engines and AI platforms understand Gallagher content. * Track visibility across search engines, maps platforms, directories, and AI\-powered search experiences. * Review how reviews, local content, citations, and reputation signals affect discoverability. * Help create clear standards and scalable processes for listings management and location page updates. * Support office openings, relocations, acquisitions, mergers, and other business changes through location lifecycle management. * Spot opportunities to improve local search performance, reputation metrics, AI visibility, and customer engagement. **About you** * You'll have a bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field. * You'll have 3 to 5 years of experience in Local SEO, Online Reputation Management, Digital Marketing, Search Marketing, or a related area. * You'll have hands on experience managing Google Business Profiles and business listing platforms. * You'll know the basics of SEO, including crawlability, indexation, metadata, redirects, and structured data. * You'll have experience using Yext or a similar platform to manage location data and reviews. * You'll be able to explain technical information clearly in writing, in presentations, and in conversations with SEO, content, analytics, and web colleagues.