COMMUNITY MANAGER

Description

Job Summary: Responsible for managing and administering the social media presence by creating and publishing content aligned with the brand strategy, and analyzing metrics to optimize visibility and positioning. Key Highlights: 1. Manage social media presence and create strategic content. 2. Analyze metrics to optimize the brand’s digital strategies. 3. Develop strategies to improve reach and engagement on social media. **ROLE:** Responsible for managing and administering the social media presence of Primavera Urbana Shopping and Business Center through planning, creation, and publication of content aligned with the brand strategy. Additionally, analyze metrics to optimize strategies aimed at strengthening brand visibility, positioning, and interaction in digital environments. **EDUCATION:** Technical, Technological, or University degree in Audiovisual Production or Graphic Design. **EXPERIENCE:** Minimum one (1) year as a Community Manager or in similar social media management roles. **SKILLS AND KNOWLEDGE** · In-depth knowledge of major social media platforms and management tools. · Experience managing social media campaigns and delivering related reports. · Knowledge of Graphic Design. · Video editing in Premiere/CapCut. · Content creation (graphic, textual, and audiovisual); proficiency in Adobe Creative Suite PS\-AI\-PR (PHOTOSHOP\-ILLUSTRATOR\-PREMIER). · Copywriting and scriptwriting, plus responding to social media inquiries. · Creativity and ability to generate original and engaging content. · Understanding of social media metrics and ability to analyze and utilize data for decision-making. · Proactivity and ability to work independently and collaboratively. · Passion for social media and digital marketing. **SALARY:** $ 2\.250\.000 **CONTRACT TYPE:** Fixed-term contract for 4 months, extendable based on performance. **WORK HOURS:** Compliance with a maximum weekly schedule of 42 hours: Monday to Friday, 8\-12 AM and 2\-6 PM; Saturdays, 8\-12 PM or 2\-6 PM depending on daily events. Availability for events and, when operationally required, Sundays. **RESPONSIBILITIES** 1\. Create and manage the center’s content calendar (social media grid for Instagram, Facebook, YouTube, Website, Google, Tripadvisor) timely, attractively, and coherently, using scheduling tools. Generate creative and engaging content—including images, videos, and written posts—that reflects the brand’s identity and values. 2\. Produce corresponding copy (In and Out), apply hashtags and tags to advertising assets, ensuring compliance with Content Guidelines and scheduling requirements. For stores or partners of the shopping center, organize and schedule their submitted assets within the content grid for publication during their validity period, ensuring such content meets the technical requirements for publication. 3\. Monitor and manage social media accounts: Instagram, Facebook, YouTube, Website, Google, Tripadvisor; respond promptly and effectively to comments, messages, and mentions while maintaining positive communication, applying the brand’s tone and voice, and adhering to respective response policies—always delivering excellent customer service to followers or potential customers. 4\. Prepare reports analyzing and tracking social media metrics to evaluate campaign performance and audience engagement, using collected data to continuously implement improvement tactics. 5\. Develop strategies to enhance content reach, engagement, and follower growth across social media by identifying growth opportunities and implementing appropriate tactics. 6\. Manage and monitor the brand’s online reputation, responding appropriately to negative comments and handling crisis situations effectively, while immediately informing the direct supervisor of any specific incident. 7\. Identify and propose to the Marketing Department collaborations with influencers (local and national) or key followers to promote the brand and expand its social media reach. 8\. Research and stay updated on the latest social media trends, tools, and industry practices to keep the company at the forefront of digital marketing strategy. 9\. Pre-production, production, and post-production of multimedia and audiovisual content for the shopping center’s social media and digital channels. 10\. Provide audiovisual and photographic support during shopping center events to generate content. 11\. Any other duties assigned by the immediate supervisor that fall within the scope and nature of the position. Employment Type: Full-time Experience: * COMMUNITY MANAGER: 1 year (Mandatory) Work Location: On-site